# Supermetrics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 16 judge labels across 6 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/supermetrics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 23 | 14% | 7 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 33 | 0% | 4 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 164 | 100% | 2 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 139 | 0% | 1 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 78 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 46 | 0% | 1 |

## What the models said for it

- "If you prefer to keep the execution in native platforms (Google/Meta) but need a robust tool for Reporting and Consolidation." (Qwen 3.7 Flash, Paid ads)
- "Essential if you spend heavily across long-tail advertising channels" (Gemini 3.5 Flash, Warehouse & ETL)
- "Recommendation: Supermetrics + PowerBI (or Tableau/Looker Studio)" (Qwen 3.7 Flash, Attribution & MMM)

## And against it

- "Trustpilot reviews repeatedly cite high pricing, auto-renew contracts with 60-day cancellation windows and no renewal reminders, and slow/unfair support" (Muse Glimmer 30B, Customer intel)
- "the company has significant contract and customer service problems... Trustpilot rating is approximately 1.5/5" (DeepSeek V4 Flash, Customer intel)
- "Supermetrics or Funnel — these are convenient for reporting, but their warehouse-loading tiers are pricey" (DeepSeek V4 Flash, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 4 | 0 | 6 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Supermetrics, from 31 of the 37 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 11
- datachannel.co: 10
- leadjourney.io: 10
- portermetrics.com: 10
- skyvia.com: 10
- supermetrics.com: 10 (its own site)
- hightouch.com: 9
- aboutmartech.com: 8
- hevodata.com: 8
- improvado.io: 7

### Pages cited

- https://leadjourney.io/blog/best-marketing-data-warehouse: 10
- https://portermetrics.com/en/compare/7-best-marketing-data-warehouse-reporting-and-dashobards-tools-we-tested-in-2024: 10
- https://datachannel.co/blogs/top-reverse-etl-tools-2024: 9
- https://skyvia.com/blog/best-reverse-etl-tools: 8
- https://hevodata.com/etl-tools/reverse-etl: 7
- https://supermetrics.com/blog/marketing-data-warehousing: 7
- https://trustpilot.com/review/supermetrics.com: 6
- https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/smb: 5

## The company

Supermetrics; https://supermetrics.com/; Helsinki, Ireland; founded 2013; about 400 employees (2025). From Wikidata, fetched 2026-09-14.

## In its own words

What Supermetrics's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Marketing Intelligence Platform (https://supermetrics.com/)
- For: agencies and brands (https://supermetrics.com/)
- Price stated: Starter from $55 USD per month, billed monthly, or $44 USD per month, billed yearly; Growth from $222 USD per month, billed monthly, or $177 USD per month, billed yearly; Enterprise: Get a Quote (https://supermetrics.com/pricing)
- Starting price: 55 (https://supermetrics.com/pricing)
- Free plan or trial: Try for free (https://supermetrics.com/)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA
- Customers named: Accenture, Dentsu, Flying Tiger, Sleeping Giant Media, Mindgruve, FIFCO, Warner Bros., Levi's

## What it publishes

Every page supermetrics.com exposes, read 2026-09-29: 2224 addresses. By kind, pages and the last 90 days:

- blog: 346 pages, 20 in the last 90 days, latest 2026-09-22
- case study: 88 pages, 3 in the last 90 days, latest 2026-09-11
- webinar or virtual event: 51 pages, 4 in the last 90 days, latest 2026-08-28
- conference or event: 52 pages, 0 in the last 90 days, latest undated
- report or ebook: 56 pages, 0 in the last 90 days, latest 2025-07-03
- comparison: 38 pages, 5 in the last 90 days, latest 2026-09-18
- glossary or explainer: 6 pages, 2 in the last 90 days, latest 2026-08-31
- podcast or video: 86 pages, 0 in the last 90 days, latest 2025-03-13
- Recent: 2026-09-22 blog: Connect claude chatgpt marketing data https://supermetrics.com/blog/connect-claude-chatgpt-marketing-data
- Recent: 2026-09-18 comparison: Supermetrics vs power my analytics https://supermetrics.com/blog/supermetrics-vs-power-my-analytics
- Recent: 2026-09-16 blog: Marketing dashboard software https://supermetrics.com/blog/marketing-dashboard-software
- Recent: 2026-09-16 blog: Ai marketing dashboard https://supermetrics.com/blog/ai-marketing-dashboard
- Recent: 2026-09-15 blog: Ai powered marketing reporting in house teams https://supermetrics.com/blog/ai-powered-marketing-reporting-in-house-teams
- Recent: 2026-09-14 blog: September 2026 updates https://supermetrics.com/blog/september-2026-updates

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.