# Substack: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/substack

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 113 | 33% | 3 |

## What the models said for it

- "Substack - Free newsletter platform, good for building an audience directly" (Claude Haiku 4.5, Content marketing)

## And against it

- "The platform can suppress your content in its discovery feed" (Claude Haiku 4.5, Content marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Substack, from 3 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- techradar.com: 3
- emailmarketingheroes.com: 2
- meetpepper.ca: 2
- reddit.com: 2
- scaledmail.com: 2
- apsteq.com: 1
- arramton.com: 1
- beehiiv.com: 1
- blog.adobe.com: 1
- blog.hubspot.com: 1

### Pages cited

- https://emailmarketingheroes.com/best-email-marketing-platform: 2
- https://meetpepper.ca/best-email-marketing-platform-small-business: 2
- https://reddit.com/r/Emailmarketing/comments/1eh41pm/recommendations_for_email_marketing_tools_for_a: 2
- https://scaledmail.com/blogs/best-email-marketing-platform-review: 2
- https://techradar.com/best/best-email-marketing-software: 2
- https://apsteq.com/blog/content-monetization-platforms: 1
- https://arramton.com/blogs/is-digital-marketing-legit: 1
- https://beehiiv.com/blog/content-creator-platform: 1

## The company

Substack; https://substack.com/; United States; founded 2017. From Wikidata, fetched 2026-09-14.

## In its own words

What Substack's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The app for independent voices (https://substack.com/)
- For: independent voices (https://substack.com/)

## What it publishes

Every page substack.com exposes, read 2026-09-29: 65074 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest 2009-04-18
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest 2025-12-04
- conference or event: 10 pages, 1 in the last 90 days, latest 2026-07-08
- report or ebook: 13 pages, 0 in the last 90 days, latest 2025-08-27
- comparison: 26 pages, 0 in the last 90 days, latest 2025-07-09
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 0 in the last 90 days, latest 2024-12-06
- podcast or video: 33 pages, 1 in the last 90 days, latest 2026-09-10
- news or press: 552 pages, 10 in the last 90 days, latest 2026-09-27
- Recent: 2026-09-27 news or press: News trump steals taxpayer dollars https://aaronparnas.substack.com/p/news-trump-steals-taxpayer-dollars
- Recent: 2026-09-26 news or press: News trump stews over press kimberly https://aaronparnas.substack.com/p/news-trump-stews-over-press-kimberly
- Recent: 2026-09-25 news or press: News trump allies urge martial law https://aaronparnas.substack.com/p/news-trump-allies-urge-martial-law
- Recent: 2026-09-23 news or press: News republicans privately admit https://aaronparnas.substack.com/p/news-republicans-privately-admit
- Recent: 2026-09-22 news or press: News republicans rapidly distance https://aaronparnas.substack.com/p/news-republicans-rapidly-distance
- Recent: 2026-09-22 news or press: News trump erupts at cnn for still https://aaronparnas.substack.com/p/news-trump-erupts-at-cnn-for-still

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.