# Statista Consumer Insights: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 1 category by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/statista-consumer-insights

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 35 | 12% | 8 |

## What the models said for it

- "Statista is often a strong fit because it mixes consumer insights with market/statistical coverage." (GPT-5.4 mini, Audience insights)
- "Global survey data, AI chat for querying audiences, crosstabs, and behavioral trends." (Grok 4.20, Audience insights)
- "Best for global consumer data: GWI or Statista" (GLM 4.7 FlashX, Audience insights)

## And against it

- "can be expensive and overpowered if you need only basic surveys, web analytics, or customer feedback" (Perplexity Sonar, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Statista Consumer Insights, from 21 of the 21 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 12
- statista.com: 10 (its own site)
- quid.com: 9
- listenlabs.com: 7
- explodingtopics.com: 6
- hellocustomer.com: 6
- meltwater.com: 6
- gane.ai/index: 5
- rwazi.com: 5
- behaviolabs.com: 4

### Pages cited

- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 9
- https://statista.com/consumer-insights: 8
- https://g2.com/categories/consumer-insights-platforms: 6
- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 6
- https://explodingtopics.com/blog/customer-insight-tools: 5
- https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/smb: 5
- https://meltwater.com/en/blog/top-consumer-insights-tools-companies: 5
- https://rwazi.com/blog/consumer-insights-platforms-compared: 5

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.