# SpyFu: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 30 judge labels across 4 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/spyfu

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 2% | 15 | 0% | 5 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 13 | 18% | 22 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 42 | 0% | 2 |
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 79 | 0% | 1 |

## What the models said for it

- "Go with SpyFu — it's the single highest-value paid tool for budget-conscious companies." (DeepSeek V4 Flash, Market intelligence)
- "If you can stretch to $50/month: Add SpyFu for competitor keyword and advertising intelligence." (DeepSeek V4 Flash, Competitive intel)
- "SpyFu offers SEO and PPC competitive research at a more accessible price point than enterprise tools" (Claude Haiku 4.5, Competitive intel)
- "If your primary need is low-cost, SEO-centric intelligence, layer in SpyFu or SEMrush." (MiniMax M2.5, Competitive intel)

## And against it

- "SpyFu's data for international regions outside the US and UK can be less comprehensive" (Claude Haiku 4.5, Competitive intel)
- "were found to provide widely varying estimates for the same competitor metrics" (Mistral Small, Competitive intel)
- "discrepancies of 50% to 200% across platforms measuring the same domain" (Qwen 3.7 Flash, Competitive intel)
- "while SpyFu provides truncated free results starting at $29/mo" (Claude Haiku 4.5, Competitive intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 2 | 5 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named SpyFu, from 64 of the 72 answers that named it (only the models that return a source list).

### Domains cited

- linkeddit.com: 30
- toolradar.com: 30
- marketintelligencetools.com: 26
- siftly.ai: 22
- softwareadvice.com: 22
- g2.com: 20
- miniloop.ai: 20
- capterra.com: 15
- softwaresuggest.com: 13
- contify.com: 12

### Pages cited

- https://linkeddit.com/blog/competitive-intelligence-software-for-small-businesses: 25
- https://miniloop.ai/blog/competitive-intelligence-tools: 20
- https://siftly.ai/blog/7-most-affordable-competitive-intelligence-platforms: 19
- https://marketintelligencetools.com/rankings/competitive-intelligence-tools: 17
- https://marketintelligencetools.com/reports/competitive-intelligence-pricing: 16
- https://softwareadvice.com/competitive-intelligence/small-business: 16
- https://toolradar.com/best/competitive-intelligence: 13
- https://divbyzero.com/blog/best-competitive-intelligence-tools: 11

## In its own words

What SpyFu's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Competitor Keyword Research Tools for Google Ads PPC & SEO (https://spyfu.com/)
- For: competitor keyword research (https://spyfu.com/)
- Price stated: Membership starts at just $33/month. (https://spyfu.com/)
- Starting price: 33 (https://spyfu.com/)
- Free plan or trial: Try it free. No CC Required. (https://spyfu.com/)
- Hosting: 38 countries

## What it publishes

Every page spyfu.com exposes, read 2026-09-29: 677 addresses. By kind, pages and the last 90 days:

- blog: 251 pages, 4 in the last 90 days, latest 2026-09-23
- case study: 2 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 18 pages, 0 in the last 90 days, latest 2026-06-18
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest 2025-06-12
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-23 blog: Present site audit clients https://www.spyfu.com/blog/present-site-audit-clients
- Recent: 2026-09-23 blog: Use site audits to win new seo clients https://www.spyfu.com/blog/use-site-audits-to-win-new-seo-clients
- Recent: 2026-09-18 blog: Ecommerce site audit what to check https://www.spyfu.com/blog/ecommerce-site-audit-what-to-check
- Recent: 2026-09-17 blog: Link building tools build backlinks https://www.spyfu.com/blog/link-building-tools-build-backlinks
- Recent: 2026-06-18 blog: Seo competitor analysis https://www.spyfu.com/blog/seo-competitor-analysis
- Recent: 2026-06-18 comparison: Internal vs external links https://www.spyfu.com/blog/internal-vs-external-links

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.