# Sprout Social: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 93 judge labels across 11 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sprout-social

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Social media management](https://www.gane.ai/index/gtm/marketing/social-media-management/index.md) | 47% | 1 | 17% | 63 |
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 0% | 28 | 17% | 6 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 67 | 67% | 6 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 32 | 17% | 6 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 165 | 25% | 4 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 62 | 0% | 2 |
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 41 | 0% | 2 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 138 | 0% | 1 |
| [Brand protection platforms](https://www.gane.ai/index/gtm/marketing/brand-protection/index.md) | 0% | 96 | 0% | 1 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 117 | 100% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 92 | 0% | 1 |

## What the models said for it

- "Strong for teams; excels in analytics, inbox, reporting, and customer care. Good for mid-sized with collaboration features. Starts ~$249/month; scales well." (Grok 4.20, Social media)
- "Best-in-class reporting and engagement features, but per-seat cost adds up. If you have 15–25 social users, this is a strong choice." (DeepSeek V4 Flash, Social media)
- "Mid-market to Enterprise (All-in-one) | Exceptional UI, strong team workflows, robust reporting, top-tier customer support." (Gemini 3.5 Flash, Social media)
- "Sprout Social or Hootsuite are the top choices due to their comprehensive feature sets and scalability" (Mistral Small, Social media)

## And against it

- "Note on "Avoid": Platforms like Hootsuite and Sprout Social, while powerful, typically start at $99–$149/month" (Qwen 3.7 Flash, Social media)
- "Sprout Social's Trustpilot score is 2.0/5 from 79 reviews... no LinkedIn monitoring and no TikTok monitoring." (Claude Haiku 4.5, PR)
- "full Hootsuite/Sprout Social (often $99–200+/month) unless you have dedicated budget" (Grok 4.20, Audience insights)
- "Generally too expensive for limited budgets" (Kimi K2, Social media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 7 | 1 | 11 |
| GPT-5.4 mini | 2 | 0 | 2 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 5 | 0 | 2 | 8 |
| Perplexity Sonar | 1 | 3 | 1 | 0 | 5 |
| Grok 4.20 | 3 | 0 | 2 | 4 | 9 |
| Mistral Small | 2 | 0 | 4 | 1 | 7 |
| DeepSeek V4 Flash | 3 | 1 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 2 | 2 | 1 | 3 | 8 |
| Kimi K2 | 2 | 1 | 1 | 3 | 7 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 0 | 4 |
| MiniMax M2.5 | 2 | 2 | 2 | 1 | 7 |
| GPT-6 Luna | 1 | 2 | 1 | 1 | 5 |
| Muse Glimmer 30B | 3 | 1 | 2 | 1 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Sprout Social, from 247 of the 292 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 96
- buffer.com: 84
- g2.com: 64
- forbes.com: 58
- blog.hootsuite.com: 56
- linkedin.com: 53
- sproutsocial.com: 49 (its own site)
- capterra.com: 46
- postplanify.com: 38
- napoleoncat.com: 37

### Pages cited

- https://blog.hubspot.com/marketing/best-social-media-management-tools: 87
- https://buffer.com/resources/best-social-media-management-tools: 58
- https://forbes.com/advisor/business/best-social-media-management-software: 55
- https://napoleoncat.com/blog/social-media-management-tools: 36
- https://blog.hootsuite.com/enterprise-social-media: 35
- https://postplanify.com/blog/best-social-media-tools-for-b2b-companies: 24
- https://brandid.app/blog/best-social-media-management-tools: 23
- https://tech.co/digital-marketing/small-business-social-media-management-tools: 21

## The company

Sprout Social; http://sproutsocial.com/; Chicago, United States; founded 2010; about 1,421 employees (2023). From Wikidata, fetched 2026-09-14.

## In its own words

What Sprout Social's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Social Media Management Tool (https://sproutsocial.com/)
- For: social media professionals, small teams, teams handling a lot of profiles with high engagement, cross-functional teams, and organizations with large-scale social media operations (https://sproutsocial.com/pricing)
- Price stated: Standard, Professional, Advanced (https://sproutsocial.com/)
- Starting price: 79.00 (https://sproutsocial.com/)
- Free plan or trial: Try free for 30 days (https://sproutsocial.com/)
- Integrations claimed: 2 (https://sproutsocial.com/features/employee-advocacy)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS
- Hosting: United States
- Customers named: ScottsMiracle-Gro, Kraft Heinz, Jollibee, Vodafone, Bosch, Wipro, DHL, Glassdoor

## What it publishes

Every page sproutsocial.com exposes, read 2026-09-29: 3942 addresses. By kind, pages and the last 90 days:

- blog: 1424 pages, 5 in the last 90 days, latest 2026-09-24
- case study: 71 pages, 5 in the last 90 days, latest 2026-08-29
- webinar or virtual event: 107 pages, 5 in the last 90 days, latest 2026-08-17
- conference or event: 20 pages, 0 in the last 90 days, latest 2026-05-14
- report or ebook: 176 pages, 6 in the last 90 days, latest 2026-08-07
- comparison: 58 pages, 1 in the last 90 days, latest 2026-07-07
- template or tool: 68 pages, 2 in the last 90 days, latest 2026-08-17
- glossary or explainer: 114 pages, 4 in the last 90 days, latest 2026-09-25
- podcast or video: 30 pages, 0 in the last 90 days, latest 2025-04-08
- news or press: 95 pages, 6 in the last 90 days, latest 2026-09-16
- Recent: 2026-09-25 glossary or explainer: Native advertising https://sproutsocial.com/glossary/native-advertising
- Recent: 2026-09-24 blog: Holiday shopping trends https://sproutsocial.com/insights/holiday-shopping-trends
- Recent: 2026-09-24 glossary or explainer: Evergreen content https://sproutsocial.com/glossary/evergreen-content
- Recent: 2026-09-17 blog: Social media discoverability https://sproutsocial.com/insights/social-media-discoverability
- Recent: 2026-09-16 blog: Social media saturation https://sproutsocial.com/insights/social-media-saturation
- Recent: 2026-09-16 news or press: Consumers plan to spend less this holiday season and turn to social for entire shopping journey https://sproutsocial.com/insights/press/consumers-plan-to-spend-less-this-holiday-season-and-turn-to-social-for-entire-shopping-journey

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.