# Sprinklr Insights: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 14 judge labels across 2 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sprinklr-insights

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 119 | 33% | 12 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 26 | 0% | 2 |

## What the models said for it

- "If you need to react fast: Use a Social Listening tool (Sprinklr) to catch PR issues or trends immediately." (Qwen 3.7 Flash, Audience insights)
- "Sprinklr Insights is broader as a unified customer/consumer intelligence layer across many digital channels" (GPT-5.4 mini, Audience insights)
- "Unified customer experience platform with social listening, audience analytics" (Grok 4.20, Audience insights)
- "Unified platform for social care + social listening" (GLM 4.7 FlashX, Audience insights)

## And against it

- "Avoid enterprise-tier tools like Brandwatch, Sprinklr, Audiense, or Resonate" (DeepSeek V4 Flash, Audience insights)
- "What to avoid: Enterprise tools like Brandwatch, Sprinklr" (Grok 4.20, Audience insights)
- "Social-listening tools used as representative consumer research: Brandwatch, Sprinklr, Talkwalker... capture public conversation—not the views of the whole market" (Perplexity Sonar, Audience insights)
- "Brandwatch/Sprinklr: Strong for trends but can over-index on vocal minorities; criticisms include high costs and variable accuracy" (Grok 4.20, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Sprinklr Insights, from 40 of the 46 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 27
- quid.com: 11
- statista.com: 10
- guideflow.com: 9
- listenlabs.com: 9
- meltwater.com: 9
- capterra.com: 8
- gane.ai/index: 8
- gwi.com: 7
- sprinklr.com: 7 (its own site)

### Pages cited

- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 11
- https://statista.com/consumer-insights: 9
- https://g2.com/categories/consumer-insights-platforms: 8
- https://g2.com/categories/consumer-insights-platforms/enterprise: 6
- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 6
- https://influencermarketinghub.com/best-social-media-data-platforms: 6
- https://rwazi.com/blog/consumer-insights-platforms-compared: 6
- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 5

## The company

Sprinklr; http://www.sprinklr.com; New York City, United States; founded 2009; public, CXM on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Sprinklr Insights's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: See how Sprinklr Insights leads brands by turning customer data into actionable insights and new opportunities at scale. (https://www.sprinklr.com/demo-sprinklr-insights)
- For: brands (https://www.sprinklr.com/demo-sprinklr-insights)
- Price stated: Get Pricing & Personalized Demo (https://www.sprinklr.com/demo-sprinklr-insights)
- Free plan or trial: kostenlosen, personalisierten Demo von Sprinklr Insights (https://www.sprinklr.com/de/demo-sprinklr-insights)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.