# Split: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/split

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 36 | 0% | 2 |

## What the models said for it

- "Choose Split if your team is product-engineering heavy" (GPT-5.4 mini, Experimentation)
- "Experimentation is core, not bolted on" (Kimi K2, Experimentation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Split, from 2 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- amplitude.com: 1
- brightspot.com: 1
- convert.com: 1
- cxtoday.com: 1
- docs.abtasty.com: 1
- docs.optimizely.com: 1
- dynamicyield.com: 1
- found.co.uk: 1
- g2.com: 1
- getapp.sg: 1

### Pages cited

- https://amplitude.com/blog/google-optimize-alternatives.md: 1
- https://brightspot.com/cms-resources/marketing-insights/the-future-of-publishing-is-in-content-personalization: 1
- https://convert.com/blog/a-b-testing/top-ab-testing-tools: 1
- https://cxtoday.com/gartner-magic-quadrant-for-personalization-engines-2023: 1
- https://docs.abtasty.com/feature-experimentation-and-rollout: 1
- https://docs.abtasty.com/onboarding: 1
- https://docs.optimizely.com/personalization/docs: 1
- https://dynamicyield.com/wp-content/uploads/2024/12/Magic_Quadrant_for_P_776378_ndx.pdf: 1

## What it publishes

Every page splitmetrics.com exposes, read 2026-09-29: 916 addresses. By kind, pages and the last 90 days:

- blog: 325 pages, 9 in the last 90 days, latest 2026-09-18
- case study: 77 pages, 1 in the last 90 days, latest 2026-08-05
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 8 pages, 0 in the last 90 days, latest 2026-06-08
- template or tool: 4 pages, 0 in the last 90 days, latest 2025-10-14
- glossary or explainer: 172 pages, 0 in the last 90 days, latest 2021-12-13
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-18 blog: Introducing switch method for cpp experiments https://splitmetrics.com/blog/introducing-switch-method-for-cpp-experiments
- Recent: 2026-09-18 blog: App store creative assets https://splitmetrics.com/blog/app-store-creative-assets
- Recent: 2026-09-16 blog: Paid ua channels mobile apps https://splitmetrics.com/blog/paid-ua-channels-mobile-apps
- Recent: 2026-09-11 blog: Apple ads automation for external market signals https://splitmetrics.com/blog/apple-ads-automation-for-external-market-signals
- Recent: 2026-09-03 blog: Apple ads optimization https://splitmetrics.com/blog/apple-ads-optimization
- Recent: 2026-08-13 blog: Apple ads roas https://splitmetrics.com/blog/apple-ads-roas

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.