# SparkToro: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 36 judge labels across 3 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sparktoro

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 33% | 1 | 0% | 33 |
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 0% | 36 | 0% | 2 |
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 0% | 111 | 0% | 1 |

## What the models said for it

- "a combination of SparkToro (for ongoing content/channel insights) paired with Wynter (for messaging validation) offers the highest ROI-to-cost ratio" (Gemini 3.5 Flash, Audience insights)
- "SparkToro is my top recommendation for a mid-sized B2B company looking for a consumer insights and audience research tool." (Grok 4.20, Audience insights)
- "consider platforms with lower negative ratings and more transparent data sources, such as SparkToro or Delve AI" (Mistral Small, Audience insights)
- "Best overall for a limited-budget company ... SparkToro (Business plan at $150 /mo) + free tools" (GLM 4.7 FlashX, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 3 | 3 | 1 | 0 | 7 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 0 | 2 | 0 | 3 |
| Mistral Small | 2 | 0 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 0 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 0 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 2 | 1 | 1 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named SparkToro, from 76 of the 88 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 37
- britopian.com: 23
- sparktoro.com: 22 (its own site)
- gane.ai/index: 16
- validatemysaas.com: 16
- learn.g2.com: 15
- sourceforge.net: 14
- rankite.com: 13
- buffer.com: 12
- guideflow.com: 12

### Pages cited

- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 21
- https://sparktoro.com/pricing: 17
- https://validatemysaas.com/posts/audience-research-tools: 16
- https://rankite.com/blog/best-audience-intelligence-platforms: 13
- https://g2.com/categories/audience-intelligence-platforms/small-business: 12
- https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/smb: 12
- https://learn.g2.com/best-audience-intelligence-platforms: 11
- https://sparktoro.com/: 11

## In its own words

What SparkToro's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Audience Research at Your Fingertips (https://sparktoro.com/)
- For: marketers (https://sparktoro.com/)
- Price stated: Free $ 0 /mo; Personal Only available as an annual plan; Business $ 150 /mo; Agency $ 300 /mo (https://sparktoro.com/pricing)
- Starting price: 0 (https://sparktoro.com/pricing)
- Free plan or trial: Try it Free; Create your free report (https://sparktoro.com/)
- Customers named: Clarity Coverdale Fury, Milestone, Inc., Perfect Pixel Marketing, SEO Clarity, Mitsubishi Heavy Industries America, Marcum LLP, Rise Marketing Group

## What it publishes

Every page sparktoro.com exposes, read 2026-09-29: 611 addresses. By kind, pages and the last 90 days:

- blog: 458 pages, 9 in the last 90 days, latest 2026-09-23
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2026-04-03
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 20 pages, 0 in the last 90 days, latest 2026-06-18
- podcast or video: 15 pages, 0 in the last 90 days, latest 2026-04-21
- Recent: 2026-09-23 blog: Algorithms dont just happen to us we train them https://sparktoro.com/blog/algorithms-dont-just-happen-to-us-we-train-them
- Recent: 2026-08-26 blog: How wed market a 400 skincare device before black friday https://sparktoro.com/blog/how-wed-market-a-400-skincare-device-before-black-friday
- Recent: 2026-08-18 blog: The best persona tool on the web is now live https://sparktoro.com/blog/the-best-persona-tool-on-the-web-is-now-live
- Recent: 2026-08-14 blog: Does your website still matter in the zero click era https://sparktoro.com/blog/does-your-website-still-matter-in-the-zero-click-era
- Recent: 2026-08-05 blog: The brand new v3 of sparktoro is here https://sparktoro.com/blog/the-brand-new-v3-of-sparktoro-is-here
- Recent: 2026-07-28 blog: New brand affinity is now live in sparktoro reports https://sparktoro.com/blog/new-brand-affinity-is-now-live-in-sparktoro-reports

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.