# SparkToro alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 186 of the 252 answers in the 1 category where SparkToro holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/sparktoro/alternatives

## Named instead, most often (every category and segment added)

- GWI: 28
- 6sense: 10
- Qualtrics: 10
- Demandbase: 5
- YouGov Profiles: 5
- Audiense: 4

## Audience and consumer insights platforms

**Small business**: 45 of 84 answers did not name SparkToro (SparkToro is #1 of 18 at 54%).

- SurveyMonkey: first choice in 4 of those 45
- Wynter: first choice in 3 of those 45
- Apollo.io: first choice in 2 of those 45
- Audiense: first choice in 2 of those 45
- GWI: first choice in 2 of those 45
- Hotjar: first choice in 2 of those 45
- LinkedIn Sales Navigator: first choice in 2 of those 45
- Meaningful: first choice in 2 of those 45

**Mid-market**: 57 of 84 answers did not name SparkToro (SparkToro is #1 of 12 at 33%).

- GWI: first choice in 7 of those 57
- 6sense: first choice in 3 of those 57
- Audiense: first choice in 2 of those 57
- Hello Customer: first choice in 2 of those 57
- YouGov Profiles: first choice in 2 of those 57
- AdRoll ABM: first choice in 1 of those 57
- Apollo.io: first choice in 1 of those 57
- CleverX: first choice in 1 of those 57

**Enterprise**: 84 of 84 answers did not name SparkToro.

- GWI: first choice in 19 of those 84
- Qualtrics: first choice in 10 of those 84
- 6sense: first choice in 7 of those 84
- Demandbase: first choice in 5 of those 84
- Attest: first choice in 3 of those 84
- YouGov Profiles: first choice in 3 of those 84
- Adobe Real-Time CDP: first choice in 2 of those 84
- 6sense Revenue AI: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.