# Sovrn: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sovrn

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 76 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 72 | 0% | 1 |

## And against it

- "though more affiliate-oriented" (MiniMax M2.5, Native ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Sovrn, from 2 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- improvado.io: 2
- programminginsider.com: 2
- adbid.me: 1
- biziq.com: 1
- demandbase.com: 1
- digiday.com: 1
- epom.com: 1
- getadlib.com: 1
- guacdigital.com: 1
- guideflow.com: 1

### Pages cited

- https://improvado.io/blog/top-programmatic-platforms: 2
- https://programminginsider.com/top-10-programmatic-advertising-platforms-usa: 2
- http://youtube.com/watch: 1
- https://adbid.me/blog/programmatic-advertising-platforms-guide-2025: 1
- https://biziq.com/blog/top-programmatic-advertising-platforms-to-use: 1
- https://demandbase.com/blog/b2b-programmatic-advertising: 1
- https://demandbase.com/blog/programmatic-advertising-platforms: 1
- https://digiday.com/media-buying/digiday-scorecard-as-competition-between-dsps-increases-buyers-rank-market-rivals: 1

## What it publishes

Every page sovrn.com exposes, read 2026-09-29: 10001 addresses. By kind, pages and the last 90 days:

- blog: 794 pages, 4 in the last 90 days, latest 2026-09-24
- case study: 6 pages, 0 in the last 90 days, latest 2022-09-21
- webinar or virtual event: 14 pages, 0 in the last 90 days, latest 2017-10-20
- conference or event: 9 pages, 0 in the last 90 days, latest undated
- report or ebook: 11 pages, 0 in the last 90 days, latest undated
- comparison: 7 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 206 pages, 0 in the last 90 days, latest 2021-02-11
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 13 pages, 1 in the last 90 days, latest 2026-09-29
- Recent: 2026-09-29 news or press: Press release sovrn multilocal https://www.sovrn.com/blog/press-release-sovrn-multilocal
- Recent: 2026-09-24 blog: Fall deals trending merchants https://www.sovrn.com/blog/fall-deals-trending-merchants
- Recent: 2026-09-10 blog: September deals trending merchants 2 https://www.sovrn.com/blog/september-deals-trending-merchants-2
- Recent: 2026-09-03 blog: Labor day deals trending merchants https://www.sovrn.com/blog/labor-day-deals-trending-merchants
- Recent: 2026-07-08 blog: Sovrn launches commerce bid check https://www.sovrn.com/blog/sovrn-launches-commerce-bid-check
- Recent: 2026-06-16 blog: Adam soroca joins sovrn board of directors https://www.sovrn.com/blog/adam-soroca-joins-sovrn-board-of-directors

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.