# Snowflake alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 334 of the 504 answers in the 2 categories where Snowflake holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/snowflake/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 62
- BigQuery: 51
- Segment: 44
- Salesforce Data Cloud: 19
- Census: 18
- HubSpot Marketing Hub: 14

## Data warehouse and reverse ETL for marketing

**Small business**: 50 of 84 answers did not name Snowflake (Snowflake is #3 of 18 at 7%).

- BigQuery: first choice in 35 of those 50
- Hightouch: first choice in 29 of those 50
- Census: first choice in 3 of those 50
- Airbyte: first choice in 2 of those 50
- DuckDB: first choice in 1 of those 50
- Hightouch Basic Reverse ETL: first choice in 1 of those 50
- MetricHero: first choice in 1 of those 50
- MotherDuck: first choice in 1 of those 50

**Mid-market**: 35 of 84 answers did not name Snowflake (Snowflake is #3 of 12 at 20%).

- BigQuery: first choice in 13 of those 35
- Hightouch: first choice in 11 of those 35
- Airbyte: first choice in 6 of those 35
- Census: first choice in 4 of those 35
- Skyvia: first choice in 2 of those 35
- Fivetran: first choice in 1 of those 35
- Multiwoven: first choice in 1 of those 35
- PostgreSQL: first choice in 1 of those 35

**Enterprise**: 22 of 84 answers did not name Snowflake (Snowflake is #2 of 12 at 32%).

- Hightouch: first choice in 13 of those 22
- Census: first choice in 7 of those 22
- BigQuery: first choice in 3 of those 22
- Matia: first choice in 1 of those 22
- Omnata: first choice in 1 of those 22
- Polytomic: first choice in 1 of those 22

## Data management platforms

**Small business**: 79 of 84 answers did not name Snowflake (Snowflake is #8 of 15 at 0%).

- Segment: first choice in 24 of those 79
- HubSpot Marketing Hub: first choice in 14 of those 79
- Airtable: first choice in 8 of those 79
- Hightouch: first choice in 4 of those 79
- HubSpot CRM: first choice in 3 of those 79
- Brevo: first choice in 2 of those 79
- Census: first choice in 2 of those 79
- RudderStack: first choice in 2 of those 79

**Mid-market**: 78 of 84 answers did not name Snowflake (Snowflake is #9 of 19 at 0%).

- Segment: first choice in 20 of those 78
- Demandbase: first choice in 5 of those 78
- RudderStack: first choice in 5 of those 78
- Adobe Audience Manager: first choice in 3 of those 78
- Hightouch: first choice in 3 of those 78
- 6sense: first choice in 2 of those 78
- BlueConic: first choice in 2 of those 78
- Census: first choice in 2 of those 78

**Enterprise**: 70 of 84 answers did not name Snowflake (Snowflake is #12 of 16 at 0%).

- Salesforce Data Cloud: first choice in 19 of those 70
- Adobe Real-Time CDP: first choice in 7 of those 70
- Informatica Intelligent Data Management Cloud: first choice in 5 of those 70
- Adobe Audience Manager: first choice in 3 of those 70
- ActionIQ: first choice in 2 of those 70
- Hightouch: first choice in 2 of those 70
- Microsoft Purview: first choice in 2 of those 70
- Treasure Data: first choice in 2 of those 70

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.