# SMS.to: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sms-to

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 77 | 100% | 2 |

## And against it

- "SMS.to is rated "Bad" with 1.5 / 5 on Trustpilot. Reviews describe being unable to log in, password reset emails not arriving" (Muse Glimmer 30B, Mobile & push)
- "High-Risk Platforms (Strong Caution) ... SMS.to — Rated 1.5/5 on Trustpilot" (DeepSeek V4 Flash, Mobile & push)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named SMS.to, from 3 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- alium.io: 3
- trustpilot.com: 3
- apps.shopify.com: 2
- dev.to: 2
- mailchimp.com: 2
- softwareadvice.com: 2
- 9to5mac.com: 1
- activecampaign.com: 1
- andreafortuna.org: 1
- api.ctia.org: 1

### Pages cited

- https://alium.io/research/top-complaints-sms: 3
- https://trustpilot.com/review/sms.to: 3
- https://9to5mac.com/2023/12/06/push-notification-spying: 1
- https://activecampaign.com/blog/whatsapp-guide: 1
- https://andreafortuna.org/2023/12/08/are-push-notifications-being-used-to-spy-on-users: 1
- https://api.ctia.org/wp-content/uploads/2022/06/Messaging-Security-Best-Practices-June-2022.pdf: 1
- https://apps.shopify.com/klaviyo-email-marketing/reviews: 1
- https://apps.shopify.com/postscript-sms-marketing/reviews: 1

## In its own words

What SMS.to's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Text Messaging on every Channel (https://sms.to/)
- For: businesses (https://sms.to/)
- Price stated: No contracts, no commitments, pay only for what you use. Additional discounts for high volume SMS API usage. (https://sms.to/)
- Starting price: 0.022 (https://sms.to/)
- Free plan or trial: Free trial (https://sms.to/)

## What it publishes

Every page sms.to exposes, read 2026-09-29: 1343 addresses. By kind, pages and the last 90 days:

- blog: 24 pages, 10 in the last 90 days, latest 2026-09-27
- comparison: 5 pages, 1 in the last 90 days, latest 2026-09-27
- glossary or explainer: 3 pages, 2 in the last 90 days, latest 2026-09-29
- Recent: 2026-09-29 glossary or explainer: Glossary https://sms.to/blog/glossary
- Recent: 2026-09-27 comparison: Sms vs email marketing https://sms.to/blog/sms-vs-email-marketing
- Recent: 2026-09-27 blog: Strengthening security the importance of sms two factor authentication 2fa https://sms.to/blog/strengthening-security-the-importance-of-sms-two-factor-authentication-2fa
- Recent: 2026-09-27 blog: Sms appointment reminders https://sms.to/blog/sms-appointment-reminders
- Recent: 2026-09-27 blog: Christmas sms templates https://sms.to/blog/christmas-sms-templates
- Recent: 2026-09-27 blog: Black friday sms ultimate guide 30 templates and examples https://sms.to/blog/black-friday-sms-ultimate-guide-30-templates-and-examples

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.