# Skai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 50 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/skai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 4% | 4 | 6% | 16 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 4% | 9 | 15% | 34 |

## What the models said for it

- "Skai is a strong example. It sits above multiple publishers and lets teams manage paid search, paid social, and retail media in one system." (GPT-5.4 mini, Paid ads)
- "Guideflow notes Skai as best for enterprise paid search teams and for large cross-channel programs with retail media needs" (Muse Glimmer 30B, Paid ads)
- "I'd generally recommend Skai if you want a single platform that can manage both paid search and paid social well" (GPT-5.4 mini, Paid ads)
- "Top Recommendation: Skai (formerly Kenshoo) ... is the leading platform for mid-market and enterprise B2B companies" (GLM 4.7 FlashX, Retail media)

## And against it

- "Avoid initially: Optmyzr, Marin, Smartly, Skai, and similar platforms" (Perplexity Sonar, Paid ads)
- "Pricing starts at significant annual minimums (often $50k–$100k+ per year), and they require dedicated platform operators" (Gemini 3.5 Flash, Retail media)
- "Unlike competitors like Marin or Skai, which can require hundreds of dollars per month per account and complex setups" (Qwen 3.7 Flash, Paid ads)
- "It may be overkill or too complex for smaller advertisers or those with simpler needs." (Mistral Small, Paid ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 3 | 2 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 2 | 3 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 4 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 2 | 0 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Skai, from 165 of the 182 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 77
- skai.io: 64 (its own site)
- guideflow.com: 58
- resources.rework.com: 51
- gane.ai/index: 43
- blog.hubspot.com: 38
- adstellar.ai: 30
- keywordme.io: 25
- bir.ch: 24
- clicksgeek.com: 24

### Pages cited

- https://resources.rework.com/tools/advertising/best-ad-management-software-2026: 49
- https://guideflow.com/blog/paid-search-advertising-software: 44
- https://blog.hubspot.com/marketing/ad-management-tools: 25
- https://adstellar.ai/blog/ad-management-platforms-for-enterprises: 21
- https://g2.com/categories/retail-media-advertising-platforms: 21
- https://www.gane.ai/index/gtm/marketing/retail-media-platforms/enterprise: 19
- https://skai.io/pricing: 18
- https://groweasy.ai/blogs/21-best-ad-management-platforms-to-simplify-your-campaigns-in-2026: 17

## In its own words

What Skai's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered Commerce Media Platform (https://skai.io/)
- For: teams managing and optimizing media across channels (https://skai.io/)
- Price stated: Standard: $114k per year; Advanced: $276k per year; Enterprise: $504k per year; Enterprise Premier: $756k per year; Enterprise Premier +: Contact Us (https://skai.io/pricing)
- Starting price: 114k per year (https://skai.io/pricing)
- Integrations claimed: 120 (https://skai.io/pricing)
- Customers named: The Barcode Group, Carat EMEA, Channel Bakers, Tinuiti, MinsterFB

## What it publishes

Every page skai.io exposes, read 2026-09-29: 3200 addresses. By kind, pages and the last 90 days:

- blog: 629 pages, 13 in the last 90 days, latest 2026-09-27
- case study: 152 pages, 6 in the last 90 days, latest 2026-09-17
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest 2023-02-24
- conference or event: 1 pages, 1 in the last 90 days, latest 2026-10-21
- report or ebook: 33 pages, 2 in the last 90 days, latest 2026-07-28
- comparison: 8 pages, 2 in the last 90 days, latest 2026-08-27
- template or tool: 1 pages, 0 in the last 90 days, latest 2025-06-01
- glossary or explainer: 61 pages, 0 in the last 90 days, latest 2025-05-07
- news or press: 25 pages, 3 in the last 90 days, latest 2026-09-23
- Recent: 2026-10-21 conference or event: Skai chicago mixer https://skai.io/events/skai-chicago-mixer
- Recent: 2026-09-27 blog: Ready for ai agents to do more inside skais 34 tool agent connect launch https://skai.io/blog/ready-for-ai-agents-to-do-more-inside-skais-34-tool-agent-connect-launch/
- Recent: 2026-09-23 news or press: Skai launches agent connect opening its omnichannel marketing infrastructure to external ai agents https://skai.io/press-releases/skai-launches-agent-connect-opening-its-omnichannel-marketing-infrastructure-to-external-ai-agents
- Recent: 2026-09-23 blog: The road to agentic marketing skai at amazon ads unboxed 2021 2025 https://skai.io/blog/the-road-to-agentic-marketing-skai-at-amazon-ads-unboxed-2021-2025
- Recent: 2026-09-17 case study: How matrixx cpg turned skai data into repeatable ai workflows with claude https://skai.io/case-studies/how-matrixx-cpg-turned-skai-data-into-repeatable-ai-workflows-with-claude
- Recent: 2026-09-16 blog: Whos accountable when ai agents buy media https://skai.io/blog/whos-accountable-when-ai-agents-buy-media

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.