# Simpli.fi: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 3 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/simpli-fi

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 4% | 8 | 0% | 2 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 21 | 0% | 8 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 27 | 0% | 3 |

## What the models said for it

- "I'd recommend Simpli.fi as the strongest all-around option for location-based and in-store marketing" (GPT-5.4 mini, Proximity)
- "Top Recommendation: Simpli.fi *(Runner-up: El Toro)*" (Gemini 3.5 Flash, Proximity)
- "Best for: Local/regional businesses with strong geo-targeting needs" (DeepSeek V4 Flash, Programmatic)
- "Specializes in unstructured data and hyper-local targeting." (Kimi K2, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Simpli.fi, from 31 of the 33 answers that named it (only the models that return a source list).

### Domains cited

- getadlib.com: 15
- epom.com: 10
- vibe.co: 10
- demandbase.com: 9
- improvado.io: 9
- magiclogix.com: 9
- richads.com: 9
- reddit.com: 7
- smartyads.com: 7
- g2.com: 6

### Pages cited

- https://improvado.io/blog/top-programmatic-platforms: 9
- https://magiclogix.com/theories/best-programmatic-platforms: 9
- https://epom.com/blog/programmatic/programmatic-advertising-for-small-business: 8
- https://smartyads.com/blog/programmatic-advertising-platforms: 7
- https://thecmo.com/tools/best-video-advertising-platform: 6
- https://vibe.co/blog/how-to/video-advertising-platforms: 6
- https://demandbase.com/blog/programmatic-advertising-platforms: 5
- https://getadlib.com/blog/best-programmatic-advertising-agencies-and-platforms: 5

## In its own words

What Simpli.fi's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Real-World Media Platform | Programmatic DSP (https://simpli.fi/)
- For: businesses (https://simpli.fi/)
- Certifications: SOC 2
- Customers named: H&R Block, Mighty Media Shop

## What it publishes

Every page simpli.fi exposes, read 2026-09-29: 643 addresses. By kind, pages and the last 90 days:

- blog: 42 pages, 5 in the last 90 days, latest 2026-09-14
- case study: 32 pages, 0 in the last 90 days, latest 2026-04-03
- webinar or virtual event: 17 pages, 2 in the last 90 days, latest 2026-09-01
- conference or event: 4 pages, 0 in the last 90 days, latest 2026-06-04
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 0 in the last 90 days, latest 2023-10-10
- template or tool: 1 pages, 0 in the last 90 days, latest 2024-10-17
- glossary or explainer: 19 pages, 1 in the last 90 days, latest 2026-07-23
- podcast or video: 3 pages, 0 in the last 90 days, latest 2026-04-16
- news or press: 109 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-14 blog: Burger day https://simpli.fi/resources/thought-leadership/burger-day
- Recent: 2026-09-14 blog: Thought leadership https://simpli.fi/resources/thought-leadership
- Recent: 2026-09-14 blog: Whose cheeseburger is it lg thank you https://simpli.fi/whose-cheeseburger-is-it-lg-thank-you
- Recent: 2026-09-01 webinar or virtual event: Webvantage job jacket release webinar https://simpli.fi/webvantage-job-jacket-release-webinar
- Recent: 2026-09-01 webinar or virtual event: Webvantage job jacket release webinar lg thank you https://simpli.fi/webvantage-job-jacket-release-webinar-lg-thank-you
- Recent: 2026-07-23 glossary or explainer: What is proximity advertising https://simpli.fi/latest/what-is-proximity-advertising

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.