# Similarweb: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 108 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/similarweb

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 6% | 3 | 8% | 38 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 10 | 19% | 52 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 26 | 0% | 8 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 42 | 29% | 7 |
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 83 | 50% | 2 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 44 | 0% | 1 |

## What the models said for it

- "The best market intelligence platform for a company with a limited budget is Similarweb, with a starting price of $125/month." (Llama 4 Maverick, Market intelligence)
- "If you can spend ~$100–$150/month, Similarweb or Semrush provide the best ROI for digital market intelligence." (Qwen 3.7 Flash, Market intelligence)
- "Similarweb is the overall pick for market intelligence in 2026." (Muse Glimmer 30B, Market intelligence)
- "If you mainly need to understand competitors' website traffic and digital marketing, use Similarweb's free tools first." (GPT-6 Luna, Market intelligence)

## And against it

- "Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)" (DeepSeek V4 Flash, Competitive intel)
- "SimilarWeb is also listed as not privacy-friendly." (Claude Haiku 4.5, Web analytics)
- "Similarweb, Semrush, and comparable products estimate online behavior; they should not automatically be treated as audited revenue, customer counts, or total market share." (Perplexity Sonar, Market intelligence)
- "Traffic and market-share estimators, including Similarweb-style products. They can help with directional comparisons, but their figures are estimates" (GPT-6 Luna, Competitive intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 3 | 0 | 7 |
| Perplexity Sonar | 0 | 6 | 2 | 2 | 10 |
| Grok 4.20 | 0 | 9 | 2 | 1 | 12 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 8 | 3 | 1 | 12 |
| Llama 4 Maverick | 1 | 0 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 1 | 6 | 0 | 1 | 8 |
| Kimi K2 | 0 | 6 | 3 | 1 | 10 |
| GLM 4.7 FlashX | 0 | 4 | 2 | 2 | 8 |
| MiniMax M2.5 | 0 | 1 | 5 | 0 | 6 |
| GPT-6 Luna | 0 | 6 | 1 | 2 | 9 |
| Muse Glimmer 30B | 1 | 4 | 4 | 1 | 10 |

## Sources returned with these answers

The sites and pages cited by the answers that named Similarweb, from 254 of the 273 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 103
- toolradar.com: 90
- marketintelligencetools.com: 74
- prospeo.io: 53
- softwareadvice.com: 47
- contify.com: 46
- softwaresuggest.com: 46
- miniloop.ai: 42
- capterra.com: 35
- linkeddit.com: 35

### Pages cited

- https://marketintelligencetools.com/reports/competitive-intelligence-pricing: 47
- https://miniloop.ai/blog/competitive-intelligence-tools: 40
- https://smarte.pro/blog/market-intelligence-tools: 32
- https://toolradar.com/best/competitive-intelligence: 32
- https://toolradar.com/guides/best-market-intelligence-tools: 31
- https://softwaresuggest.com/competitive-intelligence-tools: 29
- https://siftly.ai/blog/7-most-affordable-competitive-intelligence-platforms: 27
- https://marketintelligencetools.com/rankings/competitive-intelligence-tools: 26

## In its own words

What Similarweb's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered Digital Data Intelligence Solutions (https://similarweb.com/)
- For: marketing leader (https://similarweb.com/)
- Price stated: all Similarweb integrations are free for customers with API access (https://www.similarweb.com/corp/daas/integrations/)
- Free plan or trial: Start free trial (https://similarweb.com/)
- Integrations claimed: 10 (https://www.similarweb.com/corp/daas/integrations/)
- Customers named: Group M (Poland), Cappuccino digital, MandM Direct, DHL, Adyen, Hootsuite, UPS, Rakuten Advertising

## What it publishes

Every page similarweb.com exposes, read 2026-09-29: 10879 addresses. By kind, pages and the last 90 days:

- blog: 1551 pages, 1 in the last 90 days, latest 2026-09-24
- case study: 31 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest 2022-06-07
- conference or event: 106 pages, 1 in the last 90 days, latest 2026-08-12
- report or ebook: 992 pages, 3 in the last 90 days, latest 2026-09-24
- comparison: 90 pages, 0 in the last 90 days, latest 2026-02-08
- template or tool: 87 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 19 pages, 0 in the last 90 days, latest 2024-08-14
- podcast or video: 3 pages, 0 in the last 90 days, latest undated
- news or press: 382 pages, 1 in the last 90 days, latest 2026-09-24
- Recent: 2026-09-24 report or ebook: Anthropic ipo https://www.similarweb.com/corp/reports/anthropic-ipo
- Recent: 2026-09-24 blog: Geo https://www.similarweb.com/blog/marketing/geo/
- Recent: 2026-09-24 news or press: Press releases https://ir.similarweb.com/news/press-releases
- Recent: 2026-09-22 report or ebook: Summer of search report https://www.similarweb.com/corp/reports/summer-of-search-report
- Recent: 2026-09-06 report or ebook: State of ecommerce 2026 https://www.similarweb.com/corp/reports/state-of-ecommerce-2026
- Recent: 2026-08-12 conference or event: 20260812 second quarter 2026 financial results conference call https://ir.similarweb.com/news-events/ir-calendar/detail/20260812-second-quarter-2026-financial-results-conference-call

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.