# Shopify alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 535 of the 756 answers in the 3 categories where Shopify holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/shopify/alternatives

## Named instead, most often (every category and segment added)

- WordPress: 56
- HubSpot Content Hub: 49
- Webflow CMS: 43
- HubSpot Marketing Hub: 33
- Klaviyo: 28
- Adobe Experience Manager: 19

## Ecommerce platforms

**Small business**: 26 of 84 answers did not name Shopify (Shopify is #1 of 8 at 34%).

- WooCommerce: first choice in 5 of those 26
- Square Online: first choice in 3 of those 26
- BigCommerce B2B Edition: first choice in 1 of those 26
- Shopify Plus or Shopify: first choice in 1 of those 26

**Mid-market**: 27 of 84 answers did not name Shopify (Shopify is #2 of 13 at 19%).

- WooCommerce: first choice in 3 of those 27
- BigCommerce B2B Edition: first choice in 2 of those 27
- 10Web: first choice in 1 of those 27
- Big Cartel: first choice in 1 of those 27
- Hostinger Ecommerce: first choice in 1 of those 27
- Shopify Starter or Shopify Basic: first choice in 1 of those 27

**Enterprise**: 38 of 84 answers did not name Shopify (Shopify is #1 of 11 at 31%).

- SAP Commerce Cloud: first choice in 7 of those 38
- Adobe Commerce: first choice in 3 of those 38
- BigCommerce B2B Edition: first choice in 3 of those 38
- Salesforce B2B Commerce: first choice in 2 of those 38
- Salesforce Commerce Cloud: first choice in 1 of those 38
- commercetools: first choice in 1 of those 38

## Ecommerce marketing

**Small business**: 57 of 84 answers did not name Shopify (Shopify is #2 of 11 at 17%).

- HubSpot Marketing Hub: first choice in 11 of those 57
- Klaviyo: first choice in 10 of those 57
- Omnisend: first choice in 7 of those 57
- ActiveCampaign: first choice in 4 of those 57
- Mailchimp: first choice in 2 of those 57
- Shopify Email: first choice in 2 of those 57
- HubSpot CRM: first choice in 1 of those 57
- Moosend: first choice in 1 of those 57

**Mid-market**: 71 of 84 answers did not name Shopify (Shopify is #9 of 10 at 2%).

- HubSpot Marketing Hub: first choice in 18 of those 71
- Klaviyo: first choice in 13 of those 71
- Omnisend: first choice in 8 of those 71
- BigCommerce B2B Edition: first choice in 3 of those 71
- Brevo: first choice in 3 of those 71
- Mailchimp: first choice in 2 of those 71
- BigCommerce: first choice in 1 of those 71
- Shopify Email: first choice in 1 of those 71

**Enterprise**: 69 of 84 answers did not name Shopify (Shopify is #3 of 15 at 10%).

- Adobe Marketo Engage: first choice in 14 of those 69
- Salesforce Marketing Cloud: first choice in 10 of those 69
- Klaviyo: first choice in 5 of those 69
- HubSpot Marketing Hub: first choice in 4 of those 69
- Salesforce Commerce Cloud: first choice in 4 of those 69
- Adobe Commerce: first choice in 2 of those 69
- Adobe Experience Cloud: first choice in 2 of those 69
- Braze: first choice in 2 of those 69

## Content management systems for marketing sites

**Small business**: 83 of 84 answers did not name Shopify.

- WordPress: first choice in 29 of those 83
- Webflow CMS: first choice in 26 of those 83
- HubSpot Content Hub: first choice in 18 of those 83
- Framer: first choice in 3 of those 83
- Wix: first choice in 2 of those 83
- Elementor: first choice in 1 of those 83
- Squarespace: first choice in 1 of those 83
- WordPress (self-hosted) or WordPress.com's free tier: first choice in 1 of those 83

**Mid-market**: 80 of 84 answers did not name Shopify (Shopify is #9 of 15 at 0%).

- HubSpot Content Hub: first choice in 25 of those 80
- WordPress: first choice in 24 of those 80
- Webflow CMS: first choice in 13 of those 80
- Contentful: first choice in 1 of those 80
- Framer: first choice in 1 of those 80
- self-hosted WordPress: first choice in 1 of those 80

**Enterprise**: 84 of 84 answers did not name Shopify.

- Adobe Experience Manager: first choice in 19 of those 84
- Contentful: first choice in 9 of those 84
- dotCMS: first choice in 7 of those 84
- HubSpot Content Hub: first choice in 6 of those 84
- Sitecore Experience Platform: first choice in 5 of those 84
- Webflow CMS: first choice in 4 of those 84
- WordPress: first choice in 3 of those 84
- Drupal: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.