# Shadow: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/shadow

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 51 | 0% | 1 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Shadow, from 1 of the 1 answers that named it (only the models that return a source list).

### Domains cited

- brand24.com: 1
- delve.news: 1
- everything-pr.com: 1
- g2.com: 1
- improvado.io: 1
- muckrack.com: 1
- prcoverage.ai: 1
- presspage.com: 1
- prlab.co: 1
- prowly.com: 1

### Pages cited

- https://brand24.com/blog/media-monitoring-tools: 1
- https://delve.news/post/best-media-monitoring-tools-pr-agencies: 1
- https://everything-pr.com/media-monitoring-tools: 1
- https://g2.com/discussions/meltwater-vs-cision-vs-muck-rack-for-a-boutique-pr-agency-which-gives-better-media-contact-data-without-enterprise-pricing: 1
- https://improvado.io/blog/best-digital-pr-tools-and-software: 1
- https://muckrack.com/resources/guides/media-monitoring-options: 1
- https://prcoverage.ai/insights/best-pr-reporting-tools: 1
- https://presspage.com/blog/best-pr-software-2025: 1

## In its own words

What Shadow's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The communications operating system — real-time narrative intelligence across media, search, social, and AI, connected to program execution: pitches, content, strategy, and campaigns, for agency and in-house teams. (https://shadow.inc/)
- For: agency and in-house teams (https://shadow.inc/)
- Price stated: Four programs, one system: Intelligence at $1,500/mo, Earned Media at $2,500/mo, AI Visibility at $750/mo, and Social at $1,500/mo. Book a demo. (https://www.shadow.inc/pricing)
- Starting price: 750 (https://www.shadow.inc/pricing)
- Free plan or trial: 7-day trial (https://shadow.inc/)
- Customers named: Inworld, Outcast, Haymaker, American Operator, RedStudio

## What it publishes

Every page shadow.inc exposes, read 2026-09-29: 238 addresses. By kind, pages and the last 90 days:

- blog: 163 pages, 20 in the last 90 days, latest 2026-09-07
- case study: 7 pages, 0 in the last 90 days, latest undated
- report or ebook: 6 pages, 0 in the last 90 days, latest 2026-04-30
- comparison: 33 pages, 16 in the last 90 days, latest 2026-08-24
- glossary or explainer: 8 pages, 3 in the last 90 days, latest 2026-08-09
- news or press: 1 pages, 0 in the last 90 days, latest 2026-06-12
- Recent: 2026-09-07 blog: When ai becomes the front door to trust https://www.shadow.inc/blog/when-ai-becomes-the-front-door-to-trust
- Recent: 2026-08-24 comparison: Scrunch ai alternatives https://www.shadow.inc/resources/scrunch-ai-alternatives
- Recent: 2026-08-24 comparison: Profound alternatives https://www.shadow.inc/resources/profound-alternatives
- Recent: 2026-08-09 glossary or explainer: What is agentic ai https://www.shadow.inc/resources/what-is-agentic-ai
- Recent: 2026-08-09 blog: How to evaluate agentic ai platforms https://www.shadow.inc/resources/how-to-evaluate-agentic-ai-platforms
- Recent: 2026-08-09 comparison: Copilot vs agentic ai https://www.shadow.inc/resources/copilot-vs-agentic-ai

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.