# Senzing: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/senzing

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 2% | 14 | 15% | 13 |

## What the models said for it

- "Hightouch or Senzing offer the best combination of capability, scalability, and affordability" (DeepSeek V4 Flash, Identity)
- "Senzing offers entity-centric, evidence-based resolution with embedded SDK for self-managed deployment" (Claude Haiku 4.5, Identity)
- "Select Senzing or Tilores if you are a software team building application-level identity logic" (Gemini 3.5 Flash, Identity)
- "Best for High-Volume, Deep Engineering / Security-First Matching: Senzing" (Gemini 3.5 Flash, Identity)

## And against it

- "Senzing: $58,560+ starting price" (Kimi K2, Identity)
- "better for data-heavy ops teams, but potentially overkill or pricier" (Grok 4.20, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Senzing, from 40 of the 41 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 34
- acxiom.com: 22
- gane.ai/index: 16
- usermaven.com: 15
- softwaresuggest.com: 13
- topbusinesssoftware.com: 13
- winpure.com: 13
- oppora.ai: 12
- sourceforge.net: 12
- tilores.io: 12

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 22
- https://g2.com/categories/identity-resolution: 21
- https://usermaven.com/blog/identity-resolution-software: 15
- https://g2.com/categories/identity-resolution/small-business: 13
- https://softwaresuggest.com/identity-resolution-software: 13
- https://winpure.com/best-identity-resolution-software: 13
- https://oppora.ai/blog/identity-resolution-software: 12
- https://prospeo.io/s/identity-resolution-software: 10

## The company

Senzing; https://senzing.com/; Las Vegas, United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Senzing's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The Entity Resolution Experts - Gain Data Intelligence (https://senzing.com/)
- For: organizations that need identity intelligence across fraud detection, compliance workflows, customer intelligence, and agentic AI systems (https://senzing.com/)
- Price stated: SDK Pricing (https://senzing.com/)
- Starting price: 58560 (https://senzing.com/pricing)
- Customers named: Verisk, Dell, Moneygram, Linkurious, Nice actimize, Code for america, Profound networks, LexisNexis

## What it publishes

Every page senzing.com exposes, read 2026-09-29: 481 addresses. By kind, pages and the last 90 days:

- blog: 261 pages, 9 in the last 90 days, latest 2026-09-14
- case study: 1 pages, 0 in the last 90 days, latest 2025-03-25
- conference or event: 4 pages, 0 in the last 90 days, latest 2026-05-26
- comparison: 4 pages, 2 in the last 90 days, latest 2026-07-23
- glossary or explainer: 9 pages, 0 in the last 90 days, latest 2026-04-14
- podcast or video: 1 pages, 0 in the last 90 days, latest 2025-04-28
- news or press: 3 pages, 0 in the last 90 days, latest 2025-07-07
- Recent: 2026-09-14 blog: Senzing data breach claim https://senzing.com/senzing-data-breach-claim
- Recent: 2026-08-28 blog: Gdotv graph technologies gph v2 ep4 https://senzing.com/gdotv-graph-technologies-gph-v2-ep4
- Recent: 2026-08-28 blog: Kineviz knowledge maps gph v2 ep5 https://senzing.com/kineviz-knowledge-maps-gph-v2-ep5
- Recent: 2026-08-28 blog: Bridging knowledge data and ai gph v2 ep6 https://senzing.com/bridging-knowledge-data-and-ai-gph-v2-ep6
- Recent: 2026-08-28 blog: Beneficial ownership entity resolution gph v2 ep7 https://senzing.com/beneficial-ownership-entity-resolution-gph-v2-ep7
- Recent: 2026-08-11 blog: Customer 360 ai readiness https://senzing.com/customer-360-ai-readiness

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.