# Sender: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 6 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sender

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 10% | 3 | 0% | 7 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 3% | 12 | 0% | 3 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 2% | 6 | 8% | 12 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 25 | 0% | 5 |
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 57 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 62 | 0% | 1 |

## What the models said for it

- "Sender is our overall pick for email deliverability tools for small businesses in 2026, and our free pick." (Muse Glimmer 30B, Email deliverability)
- "The best email deliverability tool for a company with a limited budget is Sender, which offers a free plan" (Llama 4 Maverick, Email deliverability)
- "Rated as the overall best and free pick, with a free plan available and high user ratings (4.8/5)" (Mistral Small, Email deliverability)
- "Best Overall Value & Lowest Entry Price
Sender and Project Broadcast" (Qwen 3.7 Flash, SMS & WhatsApp)

## And against it

- "Sender.net is unquestionably one of the poorest platforms we've encountered." (Muse Glimmer 30B, Email marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Sender, from 75 of the 76 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 36
- sender.net: 32 (its own site)
- toolradar.com: 24
- fitsmallbusiness.com: 21
- g2.com: 21
- braze.com: 19
- softwareadvice.com: 18
- forbes.com: 15
- hostinger.com: 15
- aboutmartech.com: 10

### Pages cited

- https://capterra.com/resources/best-email-marketing-software-small-business-reviews: 21
- https://fitsmallbusiness.com/best-email-marketing-software: 19
- https://sender.net/blog/sms-marketing-platforms: 18
- https://toolradar.com/best/email-deliverability/for/small-businesses: 14
- https://hostinger.com/tutorials/best-email-marketing-platforms: 13
- https://softwareadvice.com/sms-marketing: 11
- https://toolradar.com/best/email-deliverability: 11
- https://aboutmartech.com/blog/cheapest-sms-marketing-software-small-business: 10

## The company

Sender; http://www.sender.net/; Vilnius, Lithuania; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Sender's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Email Marketing Platform for Growing Businesses (https://sender.net/)
- For: growing businesses (https://sender.net/)
- Price stated: Free Forever plan (https://sender.net/)
- Starting price: 0 (https://www.sender.net/pricing)
- Free plan or trial: Free Forever plan for 2,500 subscribers and up to 15,000 emails/month (https://sender.net/)
- Integrations claimed: 100 (https://www.sender.net/pricing)
- Certifications: GDPR
- Hosting: EU

## What it publishes

Every page sender.net exposes, read 2026-09-29: 1317 addresses. By kind, pages and the last 90 days:

- blog: 352 pages, 1 in the last 90 days, latest 2026-08-19
- case study: 3 pages, 0 in the last 90 days, latest 2025-10-16
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2025-10-16
- conference or event: 2 pages, 0 in the last 90 days, latest 2025-10-16
- report or ebook: 1 pages, 0 in the last 90 days, latest 2025-01-28
- comparison: 51 pages, 2 in the last 90 days, latest 2026-09-10
- template or tool: 1 pages, 0 in the last 90 days, latest 2026-04-20
- glossary or explainer: 7 pages, 0 in the last 90 days, latest 2026-04-20
- news or press: 6 pages, 0 in the last 90 days, latest 2025-10-16
- Recent: 2026-09-10 comparison: Emailoctopus alternatives https://www.sender.net/blog/emailoctopus-alternatives
- Recent: 2026-09-10 comparison: Postmark alternatives https://www.sender.net/blog/postmark-alternatives
- Recent: 2026-08-19 blog: New feature mcp server https://www.sender.net/blog/new-feature-mcp-server
- Recent: 2026-05-13 comparison: Dedicated vs shared ip https://www.sender.net/blog/dedicated-vs-shared-ip
- Recent: 2026-04-20 glossary or explainer: What is email automation in sender https://www.sender.net/help/automation/what-is-email-automation-in-sender
- Recent: 2026-04-20 template or tool: Pre send checklist https://www.sender.net/help/email-campaigns/pre-send-checklist

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.