# Semrush Content Marketing Platform alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 194 of the 252 answers in the 1 category where Semrush Content Marketing Platform holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/semrush-content-marketing-platform/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 37
- HubSpot Marketing Hub: 10
- Optimizely CMP: 9
- Aprimo: 6
- Adobe Experience Manager: 5
- Contently: 5

## Content marketing platforms

**Small business**: 58 of 84 answers did not name Semrush Content Marketing Platform (Semrush Content Marketing Platform is #7 of 16 at 2%).

- HubSpot Content Hub: first choice in 11 of those 58
- Buffer: first choice in 4 of those 58
- CoSchedule Marketing Suite: first choice in 3 of those 58
- HubSpot Marketing Hub: first choice in 3 of those 58
- Notion: first choice in 3 of those 58
- StoryChief: first choice in 3 of those 58
- WordPress: first choice in 3 of those 58
- ActiveCampaign: first choice in 2 of those 58

**Mid-market**: 65 of 84 answers did not name Semrush Content Marketing Platform (Semrush Content Marketing Platform is #10 of 16 at 0%).

- HubSpot Content Hub: first choice in 20 of those 65
- HubSpot Marketing Hub: first choice in 7 of those 65
- Canva: first choice in 2 of those 65
- StoryChief: first choice in 2 of those 65
- CoSchedule Marketing Suite: first choice in 1 of those 65
- HubSpot for Marketers: first choice in 1 of those 65
- Mailchimp: first choice in 1 of those 65
- MailerLite: first choice in 1 of those 65

**Enterprise**: 71 of 84 answers did not name Semrush Content Marketing Platform (Semrush Content Marketing Platform is #8 of 16 at 2%).

- Optimizely CMP: first choice in 9 of those 71
- Aprimo: first choice in 6 of those 71
- HubSpot Content Hub: first choice in 6 of those 71
- Adobe Experience Manager: first choice in 5 of those 71
- Contently: first choice in 5 of those 71
- Optimizely CMS: first choice in 4 of those 71
- dotCMS: first choice in 3 of those 71
- Adobe Workfront: first choice in 2 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.