# Semrush AI Visibility Toolkit: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 40 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/semrush-ai-visibility-toolkit

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 2% | 12 | 0% | 1 |
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 2% | 7 | 13% | 39 |

## What the models said for it

- "For most mid-market B2B teams, I'd choose Semrush One as the best all-around starting point" (GPT-6 Luna, SEO)
- "Choose Semrush if you want one platform for SEO + AI visibility." (GPT-5.4 mini, AI visibility)
- "Top Recommendation: Semrush AI Visibility Toolkit" (MiniMax M2.5, AI visibility)
- "Leverage existing, trusted suites first: Established SEO platforms (like Semrush, Ahrefs, or Google Search Console) have added AI Overview and citation monitoring features" (Gemini 3.5 Flash, AI visibility)

## And against it

- "Avoid enterprise-focused tools like ... Semrush AI Visibility ($199/month)" (Kimi K2, AI visibility)
- "The AI visibility features are less deep than dedicated tools. If AI visibility is a *priority*, not a secondary check, you'll outgrow it." (DeepSeek V4 Flash, AI visibility)
- "Legacy SEO platforms like Semrush's standard AI Toolkit have "severe limitations for agency use" according to independent testing" (MiniMax M2.5, AI visibility)
- "Some tools like Semrush are still generalist SEO platforms with AI added on top, not purpose-built AEO" (Claude Haiku 4.5, AI visibility)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 5 | 0 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 0 | 2 | 2 | 0 | 4 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 2 | 5 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-6 Luna | 1 | 3 | 1 | 0 | 5 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Semrush AI Visibility Toolkit, from 118 of the 118 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 61
- sona.com: 39
- gane.ai/index: 33
- blog.closelyhq.com: 29
- otterly.ai: 27
- semrush.com: 27 (its own site)
- metehan.ai: 23
- tryprofound.com: 20
- sitepoint.com: 19
- hubspot.com: 18

### Pages cited

- https://blog.hubspot.com/marketing/llm-visibility-tools: 39
- https://blog.hubspot.com/marketing/best-ai-visibility-tools: 32
- https://blog.closelyhq.com/best-ai-visibility-tools: 29
- https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/enterprise: 19
- https://sona.com/blog/6-tools-to-track-ai-search-visibility-in-chatgpt-and-gemini: 18
- https://sitepoint.com/ai-visibility-tools-b2b-marketers: 16
- https://metehan.ai/api/article/best-ai-visibility-tools.json: 15
- https://sona.com/blog/7-best-ai-visibility-tools-for-b2b-companies-compared: 15

## The company

Semrush; https://www.semrush.com; Boston, United States; founded 2008; public, SEMR on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Semrush AI Visibility Toolkit's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: combines classic search engine optimization with measurable visibility in modern AI search and response systems (https://agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh)
- For: Companies (https://agencies.semrush.com/seo-and-ai-visibility-by-ewa-solutions-gmbh)
- Price stated: $99/mo (https://www.semrush.com/apps/ai-toolkit)
- Starting price: $99/mo (https://www.semrush.com/apps/ai-toolkit)
- Free plan or trial: Try free for 7 days (https://www.semrush.com/features/ai-visibility)
- Integrations claimed: 3 (https://www.semrush.com/apps/ai-toolkit)
- Customers named: Hotmart, Sure Oak Agency, Coalition Technologies, Activate Digital, Sure Oak

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.