# Semrush Advertising Toolkit: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 1 category by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/semrush-advertising-toolkit

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 20 | 0% | 10 |

## What the models said for it

- "Semrush starts around $139.95/month ... strong if you also want broader SEO/competitive research" (GPT-5.4 mini, Paid ads)
- "best for integrated SEO and PPC insights, with PPC Keyword Tool, Ads Launch Assistant" (Muse Glimmer 30B, Paid ads)
- "For competitive intelligence and keyword research, Semrush is a popular choice" (Mistral Small, Paid ads)
- "Semrush | PPC + broader digital marketing suite" (GLM 4.7 FlashX, Paid ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Semrush Advertising Toolkit, from 17 of the 18 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 7
- adflint.com: 6
- bir.ch: 6
- blog.hubspot.com: 6
- g2.com: 6
- semrush.com: 6 (its own site)
- zapier.com: 6
- guideflow.com: 5
- marketerhire.com: 5
- softwareadvice.com: 5

### Pages cited

- https://adflint.com/best/ppc-software-small-business: 6
- https://bir.ch/blog/campaign-management-software: 6
- https://zapier.com/blog/pay-per-click-tools: 6
- https://guideflow.com/blog/paid-search-advertising-software: 5
- https://marketerhire.com/blog/ppc-tools: 5
- https://softwareadvice.com/marketing/ppc-comparison: 5
- https://blog.hubspot.com/marketing/ad-management-tools: 4
- https://blog.hubspot.com/marketing/ppc-tools: 4

## The company

Semrush; https://www.semrush.com; Boston, United States; founded 2008; public, SEMR on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Semrush Advertising Toolkit's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Compare Semrush Advertising Toolkit plans for PPC research, competitor ad analysis, keyword insights, and smarter campaign planning. (https://www.semrush.com/pricing/advertising)
- For: small businesses and marketers scaling ads and maximizing ROI (https://www.semrush.com/pricing/advertising)
- Price stated: Base: $99/mo billed annually; Pro: $220/mo billed annually; Additional Users: $20/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Semrush for Enterprise: Custom pricing available (https://www.semrush.com/pricing/advertising)
- Starting price: 99 (https://www.semrush.com/pricing/advertising)
- Free plan or trial: Try Semrush free for seven days. (https://www.semrush.com/pricing/advertising)
- Integrations claimed: 20 (https://www.semrush.com/pricing/advertising)
- Customers named: Wix, Vodafone Group, Monash University, Skyscanner, Rock Content

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.