# Segment alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 965 of the 1,260 answers in the 5 categories where Segment holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/segment/alternatives ## Named instead, most often (every category and segment added) - Hightouch: 172 - Google Tag Manager: 107 - BigQuery: 105 - Snowflake: 69 - Tealium iQ Tag Management: 49 - Salesforce Data Cloud: 38 ## Customer data platforms **Small business**: 31 of 84 answers did not name Segment (Segment is #1 of 13 at 41%). - HubSpot CDP: first choice in 5 of those 31 - HubSpot Marketing Hub: first choice in 2 of those 31 - Able CDP: first choice in 1 of those 31 - ActiveCampaign: first choice in 1 of those 31 - BlueConic: first choice in 1 of those 31 - Capsule CRM: first choice in 1 of those 31 - Klaviyo Data Platform: first choice in 1 of those 31 - Lytics: first choice in 1 of those 31 **Mid-market**: 39 of 84 answers did not name Segment (Segment is #1 of 14 at 50%). - RudderStack: first choice in 6 of those 39 - Amperity: first choice in 2 of those 39 - Hightouch: first choice in 1 of those 39 - HubSpot CDP: first choice in 1 of those 39 - Insider: first choice in 1 of those 39 - Oracle Unity: first choice in 1 of those 39 - RevenueCat: first choice in 1 of those 39 - Salesforce Data Cloud: first choice in 1 of those 39 **Enterprise**: 56 of 84 answers did not name Segment (Segment is #7 of 12 at 4%). - Salesforce Data Cloud: first choice in 16 of those 56 - Tealium Customer Data Hub: first choice in 6 of those 56 - Adobe Real-Time CDP: first choice in 4 of those 56 - Treasure Data: first choice in 3 of those 56 - ActionIQ: first choice in 2 of those 56 - Census: first choice in 2 of those 56 - Hightouch: first choice in 2 of those 56 - Microsoft Dynamics 365 Customer Insights: first choice in 1 of those 56 ## Data management platforms **Small business**: 40 of 84 answers did not name Segment (Segment is #1 of 15 at 38%). - Airtable: first choice in 7 of those 40 - HubSpot CRM: first choice in 2 of those 40 - HubSpot Marketing Hub: first choice in 2 of those 40 - Able CDP: first choice in 1 of those 40 - BigQuery: first choice in 1 of those 40 - Bigeye: first choice in 1 of those 40 - Brevo: first choice in 1 of those 40 - Coda: first choice in 1 of those 40 **Mid-market**: 50 of 84 answers did not name Segment (Segment is #1 of 19 at 36%). - Adobe Audience Manager: first choice in 3 of those 50 - Databricks Lakehouse: first choice in 3 of those 50 - Snowflake: first choice in 3 of those 50 - Demandbase: first choice in 2 of those 50 - Hightouch: first choice in 2 of those 50 - RudderStack: first choice in 2 of those 50 - Salesforce Audience Studio: first choice in 2 of those 50 - Census: first choice in 1 of those 50 **Enterprise**: 76 of 84 answers did not name Segment (Segment is #8 of 16 at 2%). - Salesforce Data Cloud: first choice in 17 of those 76 - Informatica Intelligent Data Management Cloud: first choice in 6 of those 76 - Adobe Real-Time CDP: first choice in 5 of those 76 - Databricks Lakehouse: first choice in 4 of those 76 - Adobe Audience Manager: first choice in 3 of those 76 - Collibra: first choice in 3 of those 76 - ActionIQ: first choice in 2 of those 76 - Microsoft Purview: first choice in 2 of those 76 ## Customer intelligence and data science **Small business**: 77 of 84 answers did not name Segment (Segment is #11 of 13 at 0%). - Google Analytics 4: first choice in 13 of those 77 - HubSpot Service Hub: first choice in 11 of those 77 - HubSpot CRM: first choice in 10 of those 77 - HubSpot Marketing Hub: first choice in 8 of those 77 - PostHog: first choice in 8 of those 77 - Mixpanel: first choice in 7 of those 77 - HubSpot Customer Platform: first choice in 2 of those 77 - Microsoft Power BI: first choice in 2 of those 77 **Mid-market**: 68 of 84 answers did not name Segment (Segment is #5 of 16 at 7%). - Amplitude: first choice in 10 of those 68 - Mixpanel: first choice in 10 of those 68 - Google Analytics 4: first choice in 5 of those 68 - HubSpot Marketing Hub: first choice in 5 of those 68 - Dreamdata: first choice in 3 of those 68 - HubSpot CRM: first choice in 3 of those 68 - PostHog: first choice in 3 of those 68 - Totango: first choice in 3 of those 68 **Enterprise**: 80 of 84 answers did not name Segment (Segment is #14 of 15 at 0%). - Adobe Customer Journey Analytics: first choice in 13 of those 80 - Amplitude: first choice in 4 of those 80 - Salesforce Data Cloud: first choice in 4 of those 80 - Adobe Real-Time CDP: first choice in 3 of those 80 - Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 80 - Mixpanel: first choice in 3 of those 80 - SAS Customer Intelligence 360: first choice in 3 of those 80 - Chattermill: first choice in 2 of those 80 ## Tag management **Small business**: 68 of 84 answers did not name Segment (Segment is #4 of 6 at 0%). - Google Tag Manager: first choice in 59 of those 68 - Google Tag Manager (GTM) - Client Side: first choice in 1 of those 68 **Mid-market**: 63 of 84 answers did not name Segment (Segment is #6 of 8 at 0%). - Google Tag Manager: first choice in 39 of those 63 - Piwik PRO Tag Manager: first choice in 1 of those 63 **Enterprise**: 80 of 84 answers did not name Segment (Segment is #8 of 8 at 0%). - Tealium iQ Tag Management: first choice in 49 of those 80 - Google Tag Manager: first choice in 9 of those 80 - Adobe Experience Platform Tags: first choice in 4 of those 80 - Ensighten: first choice in 2 of those 80 ## Data warehouse and reverse ETL for marketing **Small business**: 81 of 84 answers did not name Segment (Segment is #16 of 18 at 0%). - BigQuery: first choice in 64 of those 81 - Hightouch: first choice in 56 of those 81 - Snowflake: first choice in 9 of those 81 - Census: first choice in 6 of those 81 - Airbyte: first choice in 2 of those 81 - DuckDB: first choice in 1 of those 81 - Hightouch Basic Reverse ETL: first choice in 1 of those 81 - MetricHero: first choice in 1 of those 81 **Mid-market**: 78 of 84 answers did not name Segment (Segment is #11 of 12 at 0%). - Hightouch: first choice in 51 of those 78 - BigQuery: first choice in 29 of those 78 - Snowflake: first choice in 22 of those 78 - Census: first choice in 10 of those 78 - Airbyte: first choice in 6 of those 78 - RudderStack Reverse ETL: first choice in 2 of those 78 - Skyvia: first choice in 2 of those 78 - Amazon Redshift: first choice in 1 of those 78 **Enterprise**: 78 of 84 answers did not name Segment (Segment is #12 of 12 at 0%). - Hightouch: first choice in 60 of those 78 - Snowflake: first choice in 35 of those 78 - Census: first choice in 16 of those 78 - BigQuery: first choice in 11 of those 78 - Amazon Redshift: first choice in 2 of those 78 - Databricks SQL Warehouse: first choice in 1 of those 78 - Fivetran: first choice in 1 of those 78 - Integrate.io: first choice in 1 of those 78 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.