# SAS Customer Intelligence 360: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 3 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sas-customer-intelligence-360

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 2% | 13 | 0% | 4 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 77 | 0% | 2 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 84 | 0% | 1 |

## What the models said for it

- "Aprimo and SAS Customer Intelligence 360 are frequently cited as the top MRM platforms" (Mistral Small, Marketing resource mgt)
- "Advanced analytics, AI sentiment, and predictive audience modeling" (Grok 4.20, Audience insights)
- "stands out for its advanced analytics and AI-powered capabilities" (MiniMax M2.5, Marketing resource mgt)
- "Adobe and SAS are best for complex, large-scale analytics" (Mistral Small, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named SAS Customer Intelligence 360, from 31 of the 31 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 19
- peerspot.com: 10
- getapp.com: 7
- explodingtopics.com: 6
- business.adobe.com: 5
- hellocustomer.com: 5
- listenlabs.com: 5
- research.oz.spotlightar.com: 5
- softwareadvice.com: 5
- sourceforge.net: 5

### Pages cited

- https://peerspot.com/categories/marketing-resource-management: 9
- https://g2.com/categories/audience-intelligence-platforms: 6
- https://g2.com/categories/marketing-resource-management: 5
- https://research.oz.spotlightar.com/reports/forrester-wave-customer-analytics-technologies-2024/leaders: 5
- https://explodingtopics.com/blog/customer-intelligence-platforms: 4
- https://marketsandmarkets.com/ResearchInsight/customer-intelligence-platform-market.asp: 4
- https://softwareadvice.com/marketing/mrm-comparison: 4
- https://verifiedmarketresearch.com/blog/top-customer-analytics-companies: 4

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.