# SAP Emarsys: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 7 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/sap-emarsys

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 42 | 50% | 2 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 54 | 0% | 1 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 122 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 87 | 0% | 1 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 97 | 0% | 1 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 59 | 0% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 162 | 100% | 1 |

## And against it

- "Avoid: High-end platforms like SAP Emarsys, Purple" (Grok 4.20, Proximity)
- "Only if you have dedicated ops staff, complex account hierarchies, and $100K+ budgets" (Kimi K2, Marketing automation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named SAP Emarsys, from 26 of the 30 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 12
- blog.hubspot.com: 9
- braze.com: 8
- insiderone.com: 6
- getvero.com: 5
- klaviyo.com: 5
- linkedin.com: 5
- moengage.com: 5
- brevo.com: 4
- ciopages.com: 4

### Pages cited

- https://ciopages.com/buyer-guides/marketing-automation: 4
- https://courier.com/blog/top-push-notification-platforms: 4
- https://getvero.com/resources/best-email-sms-push-messaging-platforms-in-2026: 4
- https://blog.hubspot.com/marketing/best-enterprise-email-marketing-tools: 3
- https://braze.com/resources/articles/best-sms-marketing-platforms: 3
- https://cio.economictimes.indiatimes.com/tools/top-7-email-marketing-platforms-for-enterprises-in-2026/130066932: 3
- https://g2.com/categories/location-based-marketing: 3
- https://moengage.com/blog/enterprise-email-marketing-platforms: 3

## The company

SAP; https://www.sap.com/; Walldorf, Germany; founded 1972; about 106,043 employees (2023); public, SAP on Italian Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What SAP Emarsys's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: AI-powered omnichannel customer engagement platform that enables marketers to build, launch, and scale AI-powered personalized campaigns that deliver business outcomes. (https://emarsys.com/)
- For: marketers (https://emarsys.com/)
- Customers named: Gibson, Wella, Home Depot, Adler Mannheim, FC Bayern, John Frieda, San Jose Sharks, Versuni

## What it publishes

Every page emarsys.com exposes, read 2026-09-29: 2538 addresses. By kind, pages and the last 90 days:

- blog: 55 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 213 pages, 0 in the last 90 days, latest undated
- conference or event: 26 pages, 0 in the last 90 days, latest undated
- report or ebook: 134 pages, 0 in the last 90 days, latest undated
- comparison: 6 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 628 pages, 0 in the last 90 days, latest undated
- news or press: 201 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.