# Salesforce Audience Studio: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 19 judge labels across 3 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/salesforce-audience-studio

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 4% | 10 | 65% | 17 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 136 | 100% | 1 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 69 | 100% | 1 |

## What the models said for it

- "Salesforce's ecosystem, for example, supports segments that can include CRM-defined groups, and Salesforce also has B2B CDP materials aimed at revenue use cases." (GPT-5.4 mini, DMP)
- "My Top Recommendation: Salesforce Audience Studio" (GLM 4.7 FlashX, DMP)

## And against it

- "Salesforce has been actively sunsetting this audience platform in favor of their newer Customer Data Platform (CDP) solutions." (Qwen 3.7 Flash, DMP)
- "Avoid traditional enterprise DMPs (e.g., Adobe Audience Manager, Salesforce Audience Studio) if you have a limited budget." (Gemini 3.5 Flash, DMP)
- "Salesforce discontinued it alongside broader ad product changes and deleted associated data... Not viable long-term." (Grok 4.20, DMP)
- "traditional consumer-focused DMPs (like Oracle BlueKai or Salesforce Audience Studio) are largely obsolete for B2B" (Gemini 3.5 Flash, DMP)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 3 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 3 | 4 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 3 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Salesforce Audience Studio, from 34 of the 37 answers that named it (only the models that return a source list).

### Domains cited

- gane.ai/index: 17
- g2.com: 15
- cdp.com: 10
- softwareadvice.com: 10
- shopify.com: 9
- destinationcrm.com: 6
- albato.com: 5
- linkedin.com: 5
- capterra.com: 4
- decentriq.com: 4

### Pages cited

- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/smb: 8
- https://cdp.com/glossary/data-management-platform-dmp-vendors: 7
- https://g2.com/categories/data-management-platform-dmp/small-business: 7
- https://g2.com/categories/data-management-platform-dmp: 6
- https://albato.com/blog/publications/best-customer-data-platform-software: 5
- https://destinationcrm.com/Articles/ReadArticle.aspx: 5
- https://decentriq.com/article/best-data-management-platforms: 4
- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms: 4

## The company

Salesforce; https://www.salesforce.com; San Francisco, United States; founded 1999; about 35,000 employees (2019); public, CRM on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.