# Ruler Analytics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 24 judge labels across 4 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ruler-analytics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Call tracking platforms](https://www.gane.ai/index/gtm/marketing/call-tracking/index.md) | 2% | 7 | 0% | 8 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 10 | 0% | 13 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 41 | 0% | 2 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 60 | 0% | 1 |

## What the models said for it

- "Ruler Analytics is my pick if you want one mid-market platform for both attribution and MMM." (GPT-6 Luna, Attribution & MMM)
- "## Best Overall: Ruler Analytics" (Claude Haiku 4.5, Call tracking)
- "Choose Ruler Analytics if your top goal is matching closed CRM deal revenue back to long B2B marketing buyer journeys." (Gemini 3.5 Flash, Call tracking)
- "Best if you want attribution + MMM in one place, especially with call tracking: Ruler Analytics" (GPT-5.4 mini, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 2 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Ruler Analytics, from 59 of the 64 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 28
- vezadigital.com: 26
- cometly.com: 23
- gane.ai/index: 23
- aboutmartech.com: 20
- ruleranalytics.com: 19 (its own site)
- sellforte.com: 18
- g2.com: 17
- admetrics.io: 15
- segmentstream.com: 15

### Pages cited

- https://vezadigital.com/post/marketing-attribution-tools: 26
- https://aboutmartech.com/blog/marketing-attribution-companies: 13
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 13
- https://mammoth.io/blog/marketing-attribution-software: 13
- https://prettyinsights.com/best-marketing-attribution-tools: 13
- https://vexpower.com/mmm/marketing-mix-modeling-software: 13
- https://segmentstream.com/blog/articles/best-mmm-software-tools: 11
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/2026-09/smb: 10

## In its own words

What Ruler Analytics's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Unified Marketing Measurement + AI (https://ruleranalytics.com/)
- For: marketers (https://ruleranalytics.com/)
- Price stated: Save 10% on annual deals – agency partner rates also available. Indicative pricing provided, scaled based on monthly traffic volumes and product, data and integration requirements. (https://www.ruleranalytics.com/pricing)
- Starting price: £299 (https://www.ruleranalytics.com/pricing)
- Integrations claimed: 1000 (https://ruleranalytics.com/)
- Customers named: Embryo, Moneypenny, Peninsula, theEword, Radfield Home Care, Barcan+Kirby, Propel Digital, Croner

## What it publishes

Every page ruleranalytics.com exposes, read 2026-09-29: 880 addresses. By kind, pages and the last 90 days:

- blog: 415 pages, 22 in the last 90 days, latest 2026-09-28
- case study: 27 pages, 2 in the last 90 days, latest 2026-09-17
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 28 pages, 1 in the last 90 days, latest 2026-08-21
- comparison: 33 pages, 1 in the last 90 days, latest 2026-08-31
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest 2025-07-08
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 blog: Inbound marketing software https://www.ruleranalytics.com/blog/inbound-marketing/inbound-marketing-software/
- Recent: 2026-09-25 blog: Measuring untrackable marketing channels https://www.ruleranalytics.com/blog/reporting/measuring-untrackable-marketing-channels
- Recent: 2026-09-23 blog: Google ads reporting software https://www.ruleranalytics.com/blog/ppc/google-ads-reporting-software
- Recent: 2026-09-21 blog: Pipeline attribution https://www.ruleranalytics.com/blog/click-attribution/pipeline-attribution
- Recent: 2026-09-18 blog: Saas marketing software https://www.ruleranalytics.com/blog/inbound-marketing/saas-marketing-software
- Recent: 2026-09-17 case study: B2c lead generation https://www.ruleranalytics.com/case-studies/b2c-lead-generation

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.