# RTB House: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/rtb-house

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 85 | 50% | 2 |

## And against it

- "Criteo, RTB House, and similar tools can be useful, but cap frequency and use holdout or geo tests before scaling" (Perplexity Sonar, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named RTB House, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- adcore.com: 1
- affmaven.com: 1
- aidigital.com: 1
- askdaman.com: 1
- blog.sevio.com: 1
- capterra.com: 1
- demandbase.com: 1
- epom.com: 1
- g2.com: 1
- gitnux.org: 1

### Pages cited

- http://youtube.com/watch: 1
- https://adcore.com/blog/top-10-programmatic-advertising-platforms-for-agencies: 1
- https://affmaven.com/demand-side-platforms: 1
- https://aidigital.com/blog/programmatic-advertising-platforms: 1
- https://askdaman.com/programmatic-advertising-platforms: 1
- https://blog.sevio.com/programmatic-advertising-platforms: 1
- https://capterra.com/demand-side-platform-software: 1
- https://demandbase.com/blog/programmatic-advertising-platforms: 1

## What it publishes

Every page rtbhouse.com exposes, read 2026-09-29: 713 addresses. By kind, pages and the last 90 days:

- blog: 203 pages, 12 in the last 90 days, latest 2026-09-22
- case study: 83 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest 2023-04-24
- comparison: 10 pages, 0 in the last 90 days, latest 2026-02-16
- glossary or explainer: 13 pages, 0 in the last 90 days, latest 2025-02-25
- podcast or video: 1 pages, 0 in the last 90 days, latest 2022-09-27
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-22 blog: How does agentic ai impact the holiday path to purchase https://www.rtbhouse.com/blog/how-does-agentic-ai-impact-the-holiday-path-to-purchase
- Recent: 2026-09-22 blog: Brand safety https://www.rtbhouse.com:443/blog/popular/brand-safety
- Recent: 2026-09-22 blog: Contextual targeting https://www.rtbhouse.com:443/blog/popular/contextual-targeting
- Recent: 2026-09-22 blog: Fashion https://www.rtbhouse.com:443/blog/popular/fashion
- Recent: 2026-09-22 blog: Privacy sandbox https://www.rtbhouse.com:443/blog/popular/privacy-sandbox
- Recent: 2026-09-22 blog: Programmatic advertising https://www.rtbhouse.com:443/blog/popular/programmatic-advertising

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.