# Roku: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/roku

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 122 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 70 | 0% | 1 |

## And against it

- "CTV and alternative channels with unverified attribution defaults" (Perplexity Sonar, Channel marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Roku, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- advertising.amazon.com: 1
- agencyanalytics.com: 1
- aidigital.com: 1
- bluemediagroup.cn: 1
- demandbase.com: 1
- epom.com: 1
- gane.ai/index: 1
- grandviewresearch.com: 1
- guideflow.com: 1
- lexisnexis.com: 1

### Pages cited

- https://advertising.amazon.com/library/guides/dsp-ssp-dmp-difference: 1
- https://agencyanalytics.com/blog/programmatic-advertising-platforms: 1
- https://aidigital.com/blog/self-serve-advertising-platform: 1
- https://bluemediagroup.cn/luban/services/en/best-programmatic-advertising-platforms: 1
- https://demandbase.com/blog/programmatic-advertising-platforms: 1
- https://epom.com/blog/digital-advertising/best-advertising-platforms: 1
- https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/enterprise: 1
- https://grandviewresearch.com/industry-analysis/programmatic-advertising-platform-market-report: 1

## The company

Roku; https://www.roku.com/; Los Gatos, United States; founded 2002; about 817 employees (2017); public, ROKU on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Roku's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The delightfully simple way to TV (https://roku.com/)
- For: TV lovers around the world (https://roku.com/)
- Price stated: Once you own a device, the Roku platform itself is free to use; there's no subscription fee. (https://roku.com/)
- Free plan or trial: free to use; there's no subscription fee (https://roku.com/)
- Integrations claimed: 500 (https://roku.com/)

## What it publishes

Every page roku.com exposes, read 2026-09-29: 5191 addresses. By kind, pages and the last 90 days:

- blog: 392 pages, 0 in the last 90 days, latest undated
- case study: 14 pages, 0 in the last 90 days, latest 2026-03-16
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2024-12-12
- conference or event: 3 pages, 0 in the last 90 days, latest 2025-05-19
- comparison: 8 pages, 0 in the last 90 days, latest 2022-06-28
- glossary or explainer: 602 pages, 1 in the last 90 days, latest 2026-09-09
- Recent: 2026-09-09 glossary or explainer: Roku and friends google dv360 https://advertising.roku.com/learn/resources/roku-and-friends-google-dv360
- Recent: 2026-03-16 case study: Case study blu dot surpasses 2000 roas with roku ads manager shopify https://advertising.roku.com/learn/resources/case-study-blu-dot-surpasses-2000-roas-with-roku-ads-manager-shopify
- Recent: 2026-02-25 glossary or explainer: The shoppable tv ad shopify action ads https://advertising.roku.com/learn/resources/the-shoppable-tv-ad-shopify-action-ads
- Recent: 2025-10-27 glossary or explainer: How to get your ctv ads ready ahead of the holidays https://advertising.roku.com/en-gb/learn/resources/how-to-get-your-ctv-ads-ready-ahead-of-the-holidays
- Recent: 2025-06-04 glossary or explainer: New research uncovers the evolving relationship between streaming and attention https://advertising.roku.com/learn/resources/new-research-uncovers-the-evolving-relationship-between-streaming-and-attention
- Recent: 2025-05-19 conference or event: Heard at retail media summit lessons on the convergence of ctv and retail media https://advertising.roku.com/learn/resources/heard-at-retail-media-summit-lessons-on-the-convergence-of-ctv-and-retail-media

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.