# Roku Ads: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 15 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/roku-ads

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 13 | 7% | 15 |

## What the models said for it

- "Connected TV (CTV) platforms with verified inventory (e.g., Hulu, Roku)." (MiniMax M2.5, Video ads)
- "Roku is worth considering if you want to tap into streaming TV" (Mistral Small, Video ads)
- "Choose Roku, Samsung Ads, or MNTN for connected-TV campaigns." (Perplexity Sonar, Video ads)
- "CTV (Roku/Hulu/Prime) for living-room impact" (Gemini 3.5 Flash, Video ads)

## And against it

- "Avoid trying to negotiate direct commercials with NBC, Hulu, or Roku individually." (Qwen 3.7 Flash, Video ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Roku Ads, from 30 of the 38 answers that named it (only the models that return a source list).

### Domains cited

- influencermarketinghub.com: 20
- vibe.co: 15
- gane.ai/index: 8
- g2.com: 7
- iab.com: 7
- levitatemedia.com: 7
- thecmo.com: 7
- ads.tiktok.com: 6
- adwave.com: 6
- digiday.com: 5

### Pages cited

- https://influencermarketinghub.com/video-advertising/video-ad-platforms: 18
- https://vibe.co/blog/how-to/video-advertising-platforms: 10
- https://levitatemedia.com/learn/commercial-video-advertising: 7
- https://thecmo.com/tools/best-video-advertising-platform: 7
- https://iab.com/wp-content/uploads/2024/07/2024_IAB_Video_Ad_Spend_Report_July_2024.pdf: 6
- https://www.gane.ai/index/gtm/marketing/video-advertising/enterprise: 5
- https://target-video.com/video-ad-networks: 5
- https://adwave.com/resources/video-marketing-for-small-business: 4

## The company

Roku; https://www.roku.com/; Los Gatos, United States; founded 2002; about 817 employees (2017); public, ROKU on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Roku Ads's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- For: fabricantes de televisão e editores de conteúdo (https://www.roku.com/pt-br/partners)

## What it publishes

Every page roku.com exposes, read 2026-09-29: 5191 addresses. By kind, pages and the last 90 days:

- blog: 392 pages, 0 in the last 90 days, latest undated
- case study: 14 pages, 0 in the last 90 days, latest 2026-03-16
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2024-12-12
- conference or event: 3 pages, 0 in the last 90 days, latest 2025-05-19
- comparison: 8 pages, 0 in the last 90 days, latest 2022-06-28
- glossary or explainer: 602 pages, 1 in the last 90 days, latest 2026-09-09
- Recent: 2026-09-09 glossary or explainer: Roku and friends google dv360 https://advertising.roku.com/learn/resources/roku-and-friends-google-dv360
- Recent: 2026-03-16 case study: Case study blu dot surpasses 2000 roas with roku ads manager shopify https://advertising.roku.com/learn/resources/case-study-blu-dot-surpasses-2000-roas-with-roku-ads-manager-shopify
- Recent: 2026-02-25 glossary or explainer: The shoppable tv ad shopify action ads https://advertising.roku.com/learn/resources/the-shoppable-tv-ad-shopify-action-ads
- Recent: 2025-10-27 glossary or explainer: How to get your ctv ads ready ahead of the holidays https://advertising.roku.com/en-gb/learn/resources/how-to-get-your-ctv-ads-ready-ahead-of-the-holidays
- Recent: 2025-06-04 glossary or explainer: New research uncovers the evolving relationship between streaming and attention https://advertising.roku.com/learn/resources/new-research-uncovers-the-evolving-relationship-between-streaming-and-attention
- Recent: 2025-05-19 conference or event: Heard at retail media summit lessons on the convergence of ctv and retail media https://advertising.roku.com/learn/resources/heard-at-retail-media-summit-lessons-on-the-convergence-of-ctv-and-retail-media

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.