# Retention.com: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 11 judge labels across 1 category by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/retention-com

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 123 | 64% | 11 |

## What the models said for it

- "Retention.com - Easiest Setup - Starting at: $500/month" (GLM 4.7 FlashX, Identity)

## And against it

- "noted for issues with pricing, unproven value, privacy concerns, and support problems" (Mistral Small, Identity)
- "Value Uncertainty: Buyers report extreme difficulty proving incremental ROI" (Qwen 3.7 Flash, Identity)
- "LiveRamp and the data bureaus for onboarding, Retention.com, Opensend and Black Crow for visitor identification — "draw complaints about price, value that is hard to prove"" (Muse Glimmer 30B, Identity)
- "Products such as Retention.com, Opensend, and Black Crow have drawn buyer concerns about unclear incremental value, permissions, compliance" (Perplexity Sonar, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Retention.com, from 28 of the 28 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 20
- acxiom.com: 16
- alium.io: 16
- gane.ai/index: 13
- prospeo.io: 12
- hightouch.com: 10
- usermaven.com: 10
- liveramp.com: 9
- sourceforge.net: 9
- influencers-time.com: 8

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 16
- https://alium.io/research/top-complaints-identity-resolution: 14
- https://prospeo.io/s/identity-resolution-software: 11
- https://g2.com/categories/identity-resolution: 10
- https://g2.com/categories/identity-resolution/small-business: 10
- https://usermaven.com/blog/identity-resolution-software: 10
- https://liveramp.com/blog/5-considerations-for-evaluating-an-identity-resolution-tool: 8
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/smb: 7

## In its own words

What Retention.com's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Retention provides identity data for ecommerce, publisher, ad tech and retail — resolving anonymous traffic and enriching identifiers into person-level data so they can better monetize their audiences. (https://retention.com/)
- For: ecommerce, publisher, ad tech and retail (https://retention.com/)
- Certifications: SOC 2 Type II
- Customers named: BraceAbility, Corkcicle, Grill Rescue, Aetrex, CARIUMA, Dreamiere, The Beek Nest, Petite Keep

## What it publishes

Every page retention.com exposes, read 2026-09-29: 265 addresses. By kind, pages and the last 90 days:

- blog: 2 pages, 1 in the last 90 days, latest 2026-07-21
- case study: 17 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 1 in the last 90 days, latest 2026-07-08
- comparison: 5 pages, 2 in the last 90 days, latest 2026-09-02
- glossary or explainer: 1 pages, 0 in the last 90 days, latest 2025-06-09
- Recent: 2026-09-02 comparison: Retention vs opensend https://retention.com/retention-vs-opensend
- Recent: 2026-08-31 comparison: Retention vs wunderkind https://retention.com/retention-vs-wunderkind
- Recent: 2026-07-21 blog: How to reduce cart abandonment and recover revenue https://retention.com/blog/how-to-reduce-cart-abandonment-and-recover-revenue
- Recent: 2026-07-08 report or ebook: 12083124 integrate with facebook permanent token https://support.retention.com/en/articles/12083124-integrate-with-facebook-permanent-token
- Recent: 2026-01-14 report or ebook: 8826369 troubleshooting facebook integration errors https://support.retention.com/en/articles/8826369-troubleshooting-facebook-integration-errors
- Recent: 2025-06-09 glossary or explainer: 10185333 what should i send to my grow contacts omnisend https://support.retention.com/en/articles/10185333-what-should-i-send-to-my-grow-contacts-omnisend

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.