# Recast: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 1 category by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/recast

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 7% | 5 | 17% | 29 |

## What the models said for it

- "For MMM capabilities specifically, Recast is a self-service MMM platform designed for marketers, built for mid-market digital teams" (Claude Haiku 4.5, Attribution & MMM)
- "My Top Recommendation: Dreamdata (for Attribution) + Recast (for MMM)" (Kimi K2, Attribution & MMM)
- "Recast is highlighted as a top MMM platform for B2B teams" (Mistral Small, Attribution & MMM)
- "MMM: Recast" (Perplexity Sonar, Attribution & MMM)

## And against it

- "Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen" (Grok 4.20, Attribution & MMM)
- "Pure MMM solutions—such as Recast, Measured... work exceptionally well for high-volume consumer brands. However, in B2B" (Gemini 3.5 Flash, Attribution & MMM)
- "enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month" (Gemini 3.5 Flash, Attribution & MMM)
- "Be cautious with "Automated"/SaaS MMM Platforms that hide assumptions (e.g., Recast, Measured, Mutinex, Admetrics)" (DeepSeek V4 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 1 | 5 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Recast, from 75 of the 77 answers that named it (only the models that return a source list).

### Domains cited

- aboutmartech.com: 34
- usermaven.com: 32
- sellforte.com: 26
- admetrics.io: 25
- measured.com: 25
- gane.ai/index: 23
- improvado.io: 23
- vexpower.com: 21
- vezadigital.com: 20
- aidigital.com: 17

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 22
- https://vexpower.com/mmm/marketing-mix-modeling-software: 21
- https://vezadigital.com/post/marketing-attribution-tools: 20
- https://aboutmartech.com/blog/marketing-attribution-companies: 15
- https://mammoth.io/blog/marketing-attribution-software: 15
- https://segmentstream.com/blog/articles/best-mmm-software-tools: 13
- https://improvado.io/blog/marketing-mix-modeling-providers: 12
- https://aboutmartech.com/blog/best-marketing-attribution-software: 11

## In its own words

What Recast's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Planning & Analysis Infrastructure; fast and accurate incrementality measurement, comprising Recast's Causal MMM and Recast GeoLift. (https://getrecast.com/)
- For: Marketing teams managing billions; Fortune 500, CPG, fintech, pharmaceutical, and DTC brands. (https://getrecast.com/)
- Certifications: SOC 2
- Customers named: Block, Harry’s, GetYourGuide, Lume, Negative, PODS

## What it publishes

Every page getrecast.com exposes, read 2026-09-29: 398 addresses. By kind, pages and the last 90 days:

- blog: 75 pages, 2 in the last 90 days, latest 2026-09-03
- case study: 12 pages, 0 in the last 90 days, latest 2025-12-10
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 10 pages, 0 in the last 90 days, latest 2025-11-12
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest 2022-08-31
- Recent: 2026-09-03 blog: Research brand search drivers https://getrecast.com/research-brand-search-drivers
- Recent: 2026-07-29 blog: Research channel footprint scaling https://getrecast.com/research-channel-footprint-scaling
- Recent: 2026-05-28 blog: Deep dive synthetic controls https://getrecast.com/deep-dive-synthetic-controls
- Recent: 2026-03-05 blog: Why should you care to leave the comfort of your spreadsheet https://getrecast.com/why-should-you-care-to-leave-the-comfort-of-your-spreadsheet
- Recent: 2026-02-18 blog: Intro to causal thinking https://getrecast.com/intro-to-causal-thinking
- Recent: 2026-02-11 blog: Understand and manage multicollinearity https://getrecast.com/understand-and-manage-multicollinearity

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.