# Rakuten Advertising: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 20 judge labels across 1 category by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/rakuten-advertising

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Affiliate and partner management](https://www.gane.ai/index/gtm/partner/affiliate-and-partner-management/index.md) | 0% | 18 | 10% | 20 |

## What the models said for it

- "Always prioritize established, transparent networks like Amazon Associates, ShareASale, CJ Affiliate, or Rakuten" (Grok 4.20, Affiliate)
- "For Physical Products: ShareASale, CJ Affiliate, Rakuten Advertising, Impact.com." (Qwen 3.7 Flash, Affiliate)
- "Rakuten Advertising, or Awin — they have transparent terms, reliable payments" (Kimi K2, Affiliate)
- "Best for: Major retail brands and affiliates in the US with established presence" (DeepSeek V4 Flash, Affiliate)

## And against it

- "avoid large affiliate networks (like CJ Affiliate, Rakuten, or Impact) right now" (Qwen 3.7 Flash, Affiliate)
- "Cons: Less accessible for small merchants; geared toward big budgets." (Grok 4.20, Affiliate)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 1 | 4 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Rakuten Advertising, from 41 of the 52 answers that named it (only the models that return a source list).

### Domains cited

- hamstergarage.com: 15
- shopify.com: 12
- impact.com: 11
- linkedin.com: 11
- linkjolt.io: 11
- postaffiliatepro.com: 11
- tapfiliate.com: 11
- digistore24.com: 9
- rakutenadvertising.com: 7 (its own site)
- track360.io: 7

### Pages cited

- https://hamstergarage.com/article/enterprise-affiliate-marketing-strategies-agencies: 12
- https://linkjolt.io/blog/best-affiliate-marketing-platforms: 11
- https://linkedin.com/pulse/10-best-affiliate-marketing-tools-complete-buyers-guide-rajesh-kumar-ckz1c: 10
- https://tapfiliate.com/blog/affiliate-marketing-platforms: 9
- https://dustinhowes.com/best-affiliate-marketing-platforms-for-businesses: 6
- https://upfluence.com/influencer-marketing/affiliate-marketing-platforms: 6
- https://digistore24.com/blog/avoid-affiliate-scams: 5
- https://findstack.com/software/affiliate-marketing/s/enterprise: 5

## In its own words

What Rakuten Advertising's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Elevate Your Affiliate Marketing with the Leading Global Network (https://rakutenadvertising.com/)
- For: advertisers and publishers (https://rakutenadvertising.com/)
- Hosting: United States, Asia-Pacific, Brazil, Canada, France, Germany, Italy, Japan
- Customers named: OUAI, Cleo, Icelandair, JD Sports, H&M, Boost Mobile, Minty, Giftcards.com

## What it publishes

Every page rakutenadvertising.com exposes, read 2026-09-29: 5197 addresses. By kind, pages and the last 90 days:

- blog: 1561 pages, 7 in the last 90 days, latest 2026-08-31
- case study: 152 pages, 1 in the last 90 days, latest 2026-07-29
- webinar or virtual event: 12 pages, 0 in the last 90 days, latest undated
- conference or event: 115 pages, 4 in the last 90 days, latest 2026-08-21
- report or ebook: 42 pages, 0 in the last 90 days, latest undated
- template or tool: 9 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 8 pages, 0 in the last 90 days, latest 2026-04-21
- news or press: 165 pages, 3 in the last 90 days, latest 2026-08-19
- Recent: 2026-08-31 blog: Asia travel trends 2026 https://blog.rakutenadvertising.com/en-au/insights/asia-travel-trends-2026
- Recent: 2026-08-21 conference or event: Dealmaker australia 2026 recap new rules of discovery https://blog.rakutenadvertising.com/en-au/events/dealmaker-australia-2026-recap-new-rules-of-discovery
- Recent: 2026-08-19 news or press: Mirai martech breakthrough award 2026 https://blog.rakutenadvertising.com/news/mirai-martech-breakthrough-award-2026
- Recent: 2026-08-19 news or press: Mirai martech breakthrough award 2026 https://blog.rakutenadvertising.com/en-uk/news/mirai-martech-breakthrough-award-2026
- Recent: 2026-08-14 conference or event: 2026 dealmaker australia golden link award winners https://blog.rakutenadvertising.com/en-au/events/2026-dealmaker-australia-golden-link-award-winners
- Recent: 2026-08-11 blog: 2026 travel trends partnership marketing https://blog.rakutenadvertising.com/en-uk/insights/2026-travel-trends-partnership-marketing

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.