# Qualtrics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 31 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/qualtrics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 32 | 33% | 27 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 171 | 75% | 4 |

## What the models said for it

- "Most versatile all-in-one: Meltwater or Qualtrics XM" (GLM 4.7 FlashX, Audience insights)
- "If you need to validate a specific idea: Use a Survey tool (Qualtrics) to get direct feedback" (Qwen 3.7 Flash, Audience insights)
- "Choose Qualtrics if you need tailored direct feedback from your specific customer list" (Gemini 3.5 Flash, Audience insights)
- "Advanced survey tools, experience management, and AI-driven feedback analysis" (Grok 4.20, Audience insights)

## And against it

- "Criticized for being designed for large organizations with dedicated research teams, making it impractical for small businesses." (Mistral Small, Audience insights)
- "Avoid unless you have a mature CX strategy and the internal resources to leverage its full potential." (Qwen 3.7 Flash, Market intelligence)
- "Many models recommend avoiding it unless you have specific enterprise needs and budget for it." (Mistral Small, Market intelligence)
- "Avoid enterprise-heavy tools like Qualtrics or Gartner unless your budget exceeds $50K+/year" (Grok 4.20, Market intelligence)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 0 | 0 | 2 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 2 | 3 |
| Kimi K2 | 0 | 0 | 2 | 2 | 4 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Qualtrics, from 95 of the 103 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 65
- gane.ai/index: 28
- hellocustomer.com: 27
- meltwater.com: 23
- guideflow.com: 22
- learn.g2.com: 18
- quid.com: 17
- listenlabs.com: 16
- cleverx.com: 15
- pulsarplatform.com: 14

### Pages cited

- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 27
- https://meltwater.com/en/blog/top-consumer-insights-tools-companies: 20
- https://guideflow.com/blog/consumer-insights-platforms: 17
- https://g2.com/categories/consumer-insights-platforms: 16
- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 16
- https://pulsarplatform.com/guides/best-audience-analysis-tools-2026: 14
- https://g2.com/categories/consumer-insights-platforms/enterprise: 13
- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 12

## The company

Qualtrics; https://www.qualtrics.com/; Provo, United States; founded 2002; public, XM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Qualtrics's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: One category-defining platform for experience management—powered by leading AI and packaged to suit your program's needs. (https://www.qualtrics.com/pricing/)
- For: Enterprises, governments and healthcare (https://www.qualtrics.com/platform/)
- Price stated: Pay for planned usage; competitive pricing is based on metrics you know and can forecast and account for accurately. (https://www.qualtrics.com/pricing/)
- Certifications: ISO 42001, ISO 27001, SOC 2 Type II, HITRUST
- Hosting: North America, EMEA, APJ

## What it publishes

Every page qualtrics.com exposes, read 2026-09-29: 14016 addresses. By kind, pages and the last 90 days:

- blog: 1678 pages, 0 in the last 90 days, latest undated
- case study: 136 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 6 pages, 0 in the last 90 days, latest 2020-07-21
- conference or event: 17 pages, 0 in the last 90 days, latest 2020-11-20
- report or ebook: 21 pages, 0 in the last 90 days, latest 2020-03-02
- comparison: 78 pages, 0 in the last 90 days, latest undated
- template or tool: 8 pages, 0 in the last 90 days, latest 2020-09-23
- glossary or explainer: 76 pages, 0 in the last 90 days, latest undated
- news or press: 21 pages, 0 in the last 90 days, latest 2020-08-17
- Recent: 2020-11-20 conference or event: Rethinking parent teacher conferences 12619 https://community.qualtrics.com/k-12-73/rethinking-parent-teacher-conferences-12619
- Recent: 2020-11-19 conference or event: How best to get families with multiple children to commit to in person or virtual modality 12596 https://community.qualtrics.com/k-12-73/how-best-to-get-families-with-multiple-children-to-commit-to-in-person-or-virtual-modality-12596
- Recent: 2020-09-23 template or tool: How can i embed a loan calculator in a form or survey 11712 https://community.qualtrics.com/custom-code-12/how-can-i-embed-a-loan-calculator-in-a-form-or-survey-11712
- Recent: 2020-09-10 conference or event: Virtual meetup 3 xm builders summer series 11532 https://community.qualtrics.com/announcements-2/virtual-meetup-3-xm-builders-summer-series-11532
- Recent: 2020-08-31 conference or event: Query string in personal link 11384 https://community.qualtrics.com/survey-platform-before-march-2021-56/query-string-in-personal-link-11384
- Recent: 2020-08-17 news or press: Qualtrics certifications badges 11163 https://community.qualtrics.com/announcements-2/qualtrics-certifications-badges-11163

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.