# Qualtrics alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 220 of the 252 answers in the 1 category where Qualtrics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/qualtrics/alternatives

## Named instead, most often (every category and segment added)

- SparkToro: 52
- GWI: 20
- 6sense: 10
- Audiense: 7
- Wynter: 6
- Apollo.io: 5

## Audience and consumer insights platforms

**Small business**: 82 of 84 answers did not name Qualtrics (Qualtrics is #17 of 18 at 0%).

- SparkToro: first choice in 34 of those 82
- SurveyMonkey: first choice in 4 of those 82
- Apollo.io: first choice in 3 of those 82
- GWI: first choice in 3 of those 82
- Wynter: first choice in 3 of those 82
- Attest: first choice in 2 of those 82
- Audiense: first choice in 2 of those 82
- Delve AI: first choice in 2 of those 82

**Mid-market**: 73 of 84 answers did not name Qualtrics (Qualtrics is #10 of 12 at 0%).

- SparkToro: first choice in 18 of those 73
- GWI: first choice in 7 of those 73
- Audiense: first choice in 4 of those 73
- 6sense: first choice in 3 of those 73
- Google Analytics 4: first choice in 3 of those 73
- Wynter: first choice in 3 of those 73
- Apollo.io: first choice in 2 of those 73
- AdRoll ABM: first choice in 1 of those 73

**Enterprise**: 65 of 84 answers did not name Qualtrics (Qualtrics is #2 of 16 at 16%).

- GWI: first choice in 10 of those 65
- 6sense: first choice in 7 of those 65
- Demandbase: first choice in 5 of those 65
- Attest: first choice in 3 of those 65
- 6sense Revenue AI: first choice in 1 of those 65
- Audiense: first choice in 1 of those 65
- CivicScience: first choice in 1 of those 65
- HG Insights: first choice in 1 of those 65

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.