# Qualtrics CustomerXM: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 66 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 18 | 43% | 54 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 118 | 33% | 12 |

## What the models said for it

- "pick an enterprise VoC platform like Qualtrics or Medallia when you need complex research design, governance and revenue-linked analytics" (Muse Glimmer 30B, Feedback)
- "The gold standard for enterprise feedback, customer experience (CX), and employee experience (EX)." (Gemini 3.5 Flash, Feedback)
- "Qualtrics or Medallia if you expect a broad, multi-channel customer-experience program with centralized governance" (GPT-6 Luna, Feedback)
- "best if you need a more enterprise-grade CX program, advanced analytics, and have a dedicated CX team and budget" (GPT-5.4 mini, Feedback)

## And against it

- "Verdict: Avoid these unless you are an enterprise organization with a dedicated CX budget" (Gemini 3.5 Flash, Feedback)
- "Avoid enterprise-heavy tools like Qualtrics, Salesforce, or Thematic (often $25K+/year)" (Grok 4.20, Customer intel)
- "Qualtrics (enterprise-focused, expensive) are better for larger companies" (Grok 4.20, Feedback)
- "Be cautious if you only need simple surveys. Before signing, clarify the full price, response or interaction allowances, implementation costs, renewal terms" (GPT-6 Luna, Feedback)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 3 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 2 | 4 |
| Grok 4.20 | 0 | 2 | 0 | 4 | 6 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 3 | 7 |
| Llama 4 Maverick | 0 | 1 | 4 | 1 | 6 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 3 | 5 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 3 | 6 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 0 | 1 | 3 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Qualtrics CustomerXM, from 176 of the 199 answers that named it (only the models that return a source list).

### Domains cited

- customergauge.com: 58
- g2.com: 42
- surveysparrow.com: 37
- hellocustomer.com: 35
- capterra.com: 30
- guideflow.com: 30
- sprig.com: 27
- thecxlead.com: 26
- enterpret.com: 25
- softwareadvice.com: 25

### Pages cited

- https://customergauge.com/blog/customer-experience-survey-software: 43
- https://waitwellsoftware.com/resources/articles/best-customer-analytics-software: 17
- https://customergauge.com/blog/surveymonkey-alternatives: 15
- https://guideflow.com/blog/survey-software-tools: 15
- https://frill.co/blog/customer-feedback-tools: 14
- https://surveymonkey.com/product/enterprise: 14
- https://kapiche.com/blog/best-customer-feedback-tools: 13
- https://sprig.com/guides/enterprise-survey-software-buyers-guide: 13

## The company

Qualtrics; https://www.qualtrics.com/; Provo, United States; founded 2002; public, XM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Qualtrics CustomerXM's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes. (https://qualtrics.com/)
- For: CX professionals (https://qualtrics.com/)
- Price stated: Request Pricing (https://www.qualtrics.com/pricing/)
- Certifications: SOC 2 Type II, GDPR, PCI DSS, CCPA, Cyber Essentials, HITRUST, TISAX, TX-RAMP
- Customers named: Shake Shack, Samsara, Gabb, ServiceNow, Indiana University Online

## What it publishes

Every page qualtrics.com exposes, read 2026-09-29: 14016 addresses. By kind, pages and the last 90 days:

- blog: 1678 pages, 0 in the last 90 days, latest undated
- case study: 136 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 6 pages, 0 in the last 90 days, latest 2020-07-21
- conference or event: 17 pages, 0 in the last 90 days, latest 2020-11-20
- report or ebook: 21 pages, 0 in the last 90 days, latest 2020-03-02
- comparison: 78 pages, 0 in the last 90 days, latest undated
- template or tool: 8 pages, 0 in the last 90 days, latest 2020-09-23
- glossary or explainer: 76 pages, 0 in the last 90 days, latest undated
- news or press: 21 pages, 0 in the last 90 days, latest 2020-08-17
- Recent: 2020-11-20 conference or event: Rethinking parent teacher conferences 12619 https://community.qualtrics.com/k-12-73/rethinking-parent-teacher-conferences-12619
- Recent: 2020-11-19 conference or event: How best to get families with multiple children to commit to in person or virtual modality 12596 https://community.qualtrics.com/k-12-73/how-best-to-get-families-with-multiple-children-to-commit-to-in-person-or-virtual-modality-12596
- Recent: 2020-09-23 template or tool: How can i embed a loan calculator in a form or survey 11712 https://community.qualtrics.com/custom-code-12/how-can-i-embed-a-loan-calculator-in-a-form-or-survey-11712
- Recent: 2020-09-10 conference or event: Virtual meetup 3 xm builders summer series 11532 https://community.qualtrics.com/announcements-2/virtual-meetup-3-xm-builders-summer-series-11532
- Recent: 2020-08-31 conference or event: Query string in personal link 11384 https://community.qualtrics.com/survey-platform-before-march-2021-56/query-string-in-personal-link-11384
- Recent: 2020-08-17 news or press: Qualtrics certifications badges 11163 https://community.qualtrics.com/announcements-2/qualtrics-certifications-badges-11163

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.