# Qualtrics CustomerXM alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 418 of the 504 answers in the 2 categories where Qualtrics CustomerXM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/alternatives

## Named instead, most often (every category and segment added)

- Google Forms: 25
- Google Analytics 4: 20
- SurveyMonkey: 20
- Mixpanel: 18
- Amplitude: 16
- HubSpot Marketing Hub: 15

## Customer feedback and surveys

**Small business**: 84 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #14 of 14 at 0%).

- SurveyMonkey: first choice in 16 of those 84
- Google Forms: first choice in 15 of those 84
- Typeform: first choice in 13 of those 84
- Delighted: first choice in 9 of those 84
- SurveySparrow: first choice in 7 of those 84
- Survicate: first choice in 7 of those 84
- Tally: first choice in 5 of those 84
- Retently: first choice in 3 of those 84

**Mid-market**: 61 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #12 of 14 at 0%).

- CustomerGauge: first choice in 13 of those 61
- Google Forms: first choice in 10 of those 61
- Survicate: first choice in 4 of those 61
- Tally: first choice in 4 of those 61
- SurveyMonkey: first choice in 2 of those 61
- Alchemer: first choice in 1 of those 61
- AskNicely: first choice in 1 of those 61
- CloudResearch: first choice in 1 of those 61

**Enterprise**: 31 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #1 of 9 at 42%).

- Alchemer: first choice in 2 of those 31
- Medallia Experience Cloud: first choice in 2 of those 31
- SurveyMonkey: first choice in 2 of those 31
- Feedlark: first choice in 1 of those 31
- QuestionPro: first choice in 1 of those 31
- QuestionStar: first choice in 1 of those 31
- Salesforce Service Cloud Feedback Management: first choice in 1 of those 31

## Customer intelligence and data science

**Small business**: 84 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #13 of 13 at 0%).

- Google Analytics 4: first choice in 13 of those 84
- HubSpot Service Hub: first choice in 12 of those 84
- PostHog: first choice in 11 of those 84
- HubSpot CRM: first choice in 10 of those 84
- HubSpot Marketing Hub: first choice in 9 of those 84
- Mixpanel: first choice in 9 of those 84
- Amplitude: first choice in 2 of those 84
- HubSpot Customer Platform: first choice in 2 of those 84

**Mid-market**: 82 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #15 of 16 at 0%).

- Amplitude: first choice in 10 of those 82
- Mixpanel: first choice in 9 of those 82
- Google Analytics 4: first choice in 7 of those 82
- HubSpot Marketing Hub: first choice in 6 of those 82
- HubSpot CRM: first choice in 4 of those 82
- Segment: first choice in 4 of those 82
- Dreamdata: first choice in 3 of those 82
- PostHog: first choice in 3 of those 82

**Enterprise**: 76 of 84 answers did not name Qualtrics CustomerXM (Qualtrics CustomerXM is #7 of 15 at 2%).

- Adobe Customer Journey Analytics: first choice in 13 of those 76
- Amplitude: first choice in 4 of those 76
- Salesforce Data Cloud: first choice in 4 of those 76
- Adobe Real-Time CDP: first choice in 3 of those 76
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 76
- SAS Customer Intelligence 360: first choice in 3 of those 76
- Gainsight CS: first choice in 2 of those 76
- Microsoft Power BI: first choice in 2 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.