# PyMC-Marketing: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/pymc-marketing

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 17 | 0% | 5 |

## What the models said for it

- "Best for a limited budget, if you have some analyst/data-science help: PyMC-Marketing" (GPT-5.4 mini, Attribution & MMM)
- "An open-source Python package built specifically for Bayesian MMM and customer lifetime value (CLV) modeling." (Gemini 3.5 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named PyMC-Marketing, from 10 of the 10 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 6
- admetrics.io: 4
- cassandra.app: 4
- cometly.com: 4
- github.com: 4
- measured.com: 4
- sellforte.com: 4
- aidigital.com: 3
- digitalapplied.com: 3
- link.springer.com: 3

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 4
- https://digitalapplied.com/blog/marketing-mix-modeling-2026-mmm-vs-attribution-playbook: 3
- https://link.springer.com/article/10.1007/s40547-026-00161-4: 3
- https://mammoth.io/blog/marketing-attribution-software: 3
- https://prettyinsights.com/best-marketing-attribution-tools: 3
- https://spotsaas.com/list/marketing-attribution-software/for-small-business: 3
- https://aboutmartech.com/blog/how-to-choose-attribution-software: 2
- https://aidigital.com/blog/media-mix-modeling-tools: 2

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.