# Purple: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/purple

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 44 | 17% | 6 |

## What the models said for it

- "Choose Purple/Flame if you own physical venues and want to maximize your WiFi infrastructure for marketing and analytics" (Kimi K2, Proximity)
- "Look at established players like Google (Nearby Messages/Beacon API), Purple, or Braze/Insider" (Grok 4.20, Proximity)
- "WiFi-based proximity at events/trade shows" (Kimi K2, Proximity)
- "Strong Alternative: Purple" (Kimi K2, Proximity)

## And against it

- "Avoid: High-end platforms like SAP Emarsys, Purple" (Grok 4.20, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Purple, from 13 of the 13 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 11
- axiobench.com: 7
- purple.ai: 6 (its own site)
- sourceforge.net: 6
- thecmo.com: 6
- linkedin.com: 5
- verifiedmarketresearch.com: 5
- beaconzone.co.uk: 4
- capterra.com: 4
- proximity.space: 4

### Pages cited

- https://g2.com/categories/location-based-marketing: 9
- https://axiobench.com/best/proximity-marketing-software: 7
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 6
- https://thecmo.com/tools/best-proximity-marketing-software: 6
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 5
- https://beaconzone.co.uk/solutionsdirectory: 4
- https://linkedin.com/pulse/top-proximity-marketing-companies-how-compare-them-hlhac: 4
- https://purple.ai/en-us/blogs/proximity-marketing: 4

## The company

Purple; https://purple.ai/; United Kingdom; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Purple's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Enterprise WiFi solutions for any venue. (https://purple.ai/)
- For: Venues; hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation and multi-tenant residential buildings (https://purple.ai/)
- Price stated: Connect is free. (https://purple.ai/)
- Starting price: free (https://www.purple.ai/en-gb/guest-wifi/pricing)
- Free plan or trial: Connect is free. (https://purple.ai/)
- Certifications: ISO 27001, GDPR, CCPA
- Hosting: Worldwide, বিশ্বব্যাপী
- Customers named: Stonegate Pub Company, Pizza Express, PizzaExpress UAE, The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust, St George’s Healthcare NHS Trust, Croydon Health Services NHS Trust, Avanti West Coast, C2C Rail

## What it publishes

Every page purple.ai exposes, read 2026-09-29: 15808 addresses. By kind, pages and the last 90 days:

- blog: 751 pages, 27 in the last 90 days, latest 2026-09-28
- case study: 71 pages, 24 in the last 90 days, latest 2026-09-07
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest 2026-05-18
- conference or event: 4 pages, 0 in the last 90 days, latest 2026-04-27
- report or ebook: 954 pages, 4 in the last 90 days, latest 2026-08-13
- comparison: 58 pages, 24 in the last 90 days, latest 2026-09-14
- template or tool: 20 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 64 pages, 10 in the last 90 days, latest 2026-09-19
- Recent: 2026-09-28 blog: Retail wifi marketing https://www.purple.ai/en-gb/blogs/retail-wifi-marketing
- Recent: 2026-09-27 blog: Hotel wifi security https://www.purple.ai/en-gb/blogs/hotel-wifi-security
- Recent: 2026-09-26 blog: Revocation list certificate https://www.purple.ai/en-gb/blogs/revocation-list-certificate
- Recent: 2026-09-25 blog: Guest wifi setup https://www.purple.ai/en-gb/blogs/guest-wifi-setup
- Recent: 2026-09-24 blog: Rogue access point detection https://www.purple.ai/en-gb/blogs/rogue-access-point-detection
- Recent: 2026-09-23 blog: How to prioritize network traffic https://www.purple.ai/en-gb/blogs/how-to-prioritize-network-traffic

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.