# Propensity: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/propensity

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 4% | 7 | 0% | 5 |

## What the models said for it

- "I'd start with Propensity if you mean geofencing around target-company offices, conferences, or industry events" (GPT-6 Luna, Proximity)
- "I'd start with Propensity. It combines geofencing with broader B2B/ABM campaign tools" (GPT-6 Luna, Proximity)
- "Alternative: Propensity or AdRoll ABM" (Gemini 3.5 Flash, Proximity)
- "2. Propensity - Best for ABM Integration" (Claude Haiku 4.5, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Propensity, from 9 of the 9 answers that named it (only the models that return a source list).

### Domains cited

- propensity.com: 5 (its own site)
- g2.com: 4
- gane.ai/index: 4
- 6sense.com: 3
- radar.com: 3
- sourceforge.net: 3
- axiobench.com: 2
- b2saas.com: 2
- foursquare.com: 2
- guideflow.com: 2

### Pages cited

- https://propensity.com/: 3
- https://6sense.com/blog/best-b2b-marketing-automation-platforms: 2
- https://b2saas.com/location-based-marketing: 2
- https://g2.com/categories/location-based-marketing: 2
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing: 2
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/2026-09/enterprise: 2
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/enterprise: 2
- https://mapsted.com/location-based-marketing: 2

## In its own words

What Propensity's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Contact-level marketing platform for B2B growth teams (https://www.propensity.com/)
- For: B2B growth teams (https://www.propensity.com/)
- Price stated: Plans (https://www.propensity.com/)
- Starting price: $2,000/mo (https://www.propensity.com/pricing)
- Free plan or trial: Try for free (https://www.propensity.com/)
- Certifications: GDPR, SOC 2, ISO 27001

## What it publishes

Every page propensity.com exposes, read 2026-09-29: 203 addresses. By kind, pages and the last 90 days:

- blog: 117 pages, 0 in the last 90 days, latest undated
- case study: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 11 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.