# Profound: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 48 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/profound

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 15% | 3 | 21% | 42 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 47 | 25% | 4 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 50 | 0% | 1 |
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 72 | 0% | 1 |

## What the models said for it

- "Profound | Enterprise AEO intelligence | Tracks 10+ engines, SOC 2 Type II, Agency Mode, SSO, synthetic personas, used by ~10% of Fortune 500" (DeepSeek V4 Flash, AI visibility)
- "Choose Profound or Conductor if you have a large budget and need comprehensive, multi-language, multi-engine data for enterprise reporting." (Qwen 3.7 Flash, AI visibility)
- "Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support" (Kimi K2, AI visibility)
- "Choose Scrunch or Profound if you want a dedicated platform for AI search tracking, citation intelligence, and strategic optimization." (Gemini 3.5 Flash, AI visibility)

## And against it

- "Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound (~$99+/mo or custom $10k+/year)" (Grok 4.20, AI visibility)
- "$30,000+/year — built for enterprise with high-volume prompt needs" (DeepSeek V4 Flash, AI visibility)
- "Avoid enterprise-focused tools like Profound ($99+/month)" (Kimi K2, AI visibility)
- "Most AI visibility tools like Profound, Peec, and AirOps will automatically recommend prompts to track, but these are rarely what you should focus on." (Muse Glimmer 30B, AI visibility)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 1 | 5 |
| Perplexity Sonar | 1 | 0 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 5 | 1 | 1 | 7 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 2 | 7 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 3 | 0 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 1 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Profound, from 143 of the 143 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 71
- gane.ai/index: 45
- sona.com: 41
- tryprofound.com: 37 (its own site)
- blog.closelyhq.com: 24
- g2.com: 24
- semrush.com: 24
- metehan.ai: 23
- otterly.ai: 20
- hubspot.com: 19

### Pages cited

- https://blog.hubspot.com/marketing/llm-visibility-tools: 44
- https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/enterprise: 33
- https://blog.hubspot.com/marketing/best-ai-visibility-tools: 30
- https://blog.closelyhq.com/best-ai-visibility-tools: 24
- https://sona.com/blog/7-best-ai-visibility-tools-for-b2b-companies-compared: 18
- https://arahi.ai/blog/best-ai-visibility-tools-2026: 16
- https://sitepoint.com/ai-visibility-tools-b2b-marketers: 15
- https://tryprofound.com/pricing: 15

## In its own words

What Profound's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI platform to power your marketing; the AI marketing platform built for the agentic era. (https://tryprofound.com/)
- For: marketers (https://tryprofound.com/)
- Price stated: Trial Free; Enterprise Custom (https://www.tryprofound.com/pricing)
- Starting price: Free (https://www.tryprofound.com/pricing)
- Free plan or trial: Trial (https://www.tryprofound.com/pricing)
- Integrations claimed: 200 (https://tryprofound.com/); 9 (https://www.tryprofound.com/pricing) (pages disagree)
- Certifications: SOC 2 Type II
- Hosting: Worldwide
- Customers named: Plaid, MongoDB, GR0, Ramp, Statsig, Figma, Walmart, Chime

## What it publishes

Every page tryprofound.com exposes, read 2026-09-29: 1103 addresses. By kind, pages and the last 90 days:

- blog: 226 pages, 27 in the last 90 days, latest 2026-09-29
- case study: 21 pages, 16 in the last 90 days, latest 2026-09-03
- webinar or virtual event: 30 pages, 0 in the last 90 days, latest undated
- conference or event: 14 pages, 1 in the last 90 days, latest 2026-10-03
- report or ebook: 24 pages, 0 in the last 90 days, latest undated
- comparison: 18 pages, 2 in the last 90 days, latest 2026-07-30
- glossary or explainer: 3 pages, 0 in the last 90 days, latest 2026-01-29
- podcast or video: 9 pages, 6 in the last 90 days, latest 2026-09-16
- news or press: 21 pages, 10 in the last 90 days, latest 2026-09-21
- Recent: 2026-10-03 conference or event: Marketing engineering hackathon https://university.tryprofound.com/events/marketing-engineering-hackathon
- Recent: 2026-09-29 blog: Blueprints https://www.tryprofound.com/blog/blueprints
- Recent: 2026-09-29 blog: Citation decay https://www.tryprofound.com/blog/citation-decay
- Recent: 2026-09-29 blog: Company https://www.tryprofound.com/blog/company
- Recent: 2026-09-21 news or press: Newsroom https://www.tryprofound.com/newsroom
- Recent: 2026-09-21 blog: Go from insights to action faster with the refreshed answer engine insights https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.