# PostHog: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 171 judge labels across 9 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/posthog

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 33% | 2 | 6% | 71 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 6% | 5 | 0% | 37 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 5% | 8 | 18% | 11 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 3% | 9 | 0% | 21 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 2% | 12 | 4% | 24 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 22 | 0% | 3 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 56 | 0% | 2 |
| [Direct mail and gifting platforms](https://www.gane.ai/index/gtm/marketing/direct-mail-and-gifting/index.md) | 0% | 82 | 100% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 64 | 0% | 1 |

## What the models said for it

- "All-in-One / Open Source / Flexible | PostHog | Developer-heavy companies wanting product analytics, session recording, and feature flags in one tool." (Gemini 3.5 Flash, Web analytics)
- "For a limited budget, PostHog (open-source, generous free tier, all-in-one features) is often the best starting point." (GLM 4.7 FlashX, Product analytics)
- "For most lean startups today, PostHog is widely recommended as the best balance of price, power, and flexibility." (Qwen 3.7 Flash, Product analytics)
- "Developer-led, zero cost to start: PostHog or GrowthBook. PostHog if you want analytics + experiments in one UI" (Muse Glimmer 30B, Experimentation)

## And against it

- "PostHog's interface assumes more technical comfort, with the HogQL query editor being powerful but requiring SQL knowledge" (Claude Haiku 4.5, Product analytics)
- "its broad all-in-one toolkit can create operational complexity. Be cautious if you lack engineering ownership" (Perplexity Sonar, Product analytics)
- "Evaluate carefully if you need easily auditable, raw numbers... reviewers cite a steep learning curve." (Perplexity Sonar, Web analytics)
- "Data trustworthiness is a frequent issue... Pricing escalates with usage, outages disrupt analytics" (Grok 4.20, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 3 | 1 | 7 |
| GPT-5.4 mini | 2 | 4 | 1 | 0 | 7 |
| Gemini 3.5 Flash | 5 | 20 | 1 | 0 | 26 |
| Perplexity Sonar | 1 | 7 | 1 | 2 | 11 |
| Grok 4.20 | 2 | 11 | 2 | 1 | 16 |
| Mistral Small | 1 | 4 | 3 | 1 | 9 |
| DeepSeek V4 Flash | 1 | 5 | 6 | 0 | 12 |
| Llama 4 Maverick | 1 | 4 | 4 | 0 | 9 |
| Qwen 3.7 Flash | 1 | 6 | 1 | 2 | 10 |
| Kimi K2 | 2 | 9 | 3 | 0 | 14 |
| GLM 4.7 FlashX | 1 | 9 | 2 | 0 | 12 |
| MiniMax M2.5 | 3 | 6 | 2 | 0 | 11 |
| GPT-6 Luna | 2 | 11 | 0 | 0 | 13 |
| Muse Glimmer 30B | 2 | 6 | 5 | 1 | 14 |

## Sources returned with these answers

The sites and pages cited by the answers that named PostHog, from 420 of the 486 answers that named it (only the models that return a source list).

### Domains cited

- posthog.com: 172 (its own site)
- amplitude.com: 147
- g2.com: 130
- mixpanel.com: 120
- linkedin.com: 104
- userpilot.com: 93
- capterra.com: 67
- toolradar.com: 67
- growthbook.io: 60
- contentsquare.com: 54

### Pages cited

- https://linkedin.com/pulse/best-product-analytics-tools-rajesh-kumar-nrqec: 70
- https://mixpanel.com/blog/best-product-analytics-tools: 55
- https://g2.com/categories/product-analytics: 53
- https://zapier.com/blog/best-session-replay-tools: 50
- https://posthog.com/pricing: 42
- https://userpilot.com/blog/product-analytics-tools: 42
- https://posthog.com/compare/best-product-analytics-tools-for-startups: 40
- https://logrocket.com/comparisons/best-session-replay-tools: 39

## In its own words

What PostHog's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: We make your product self-driving (https://posthog.com/)
- For: your product and company data (https://posthog.com/)
- Price stated: Usage-based pricing (https://posthog.com/)
- Starting price: 0 (https://posthog.com/)
- Free plan or trial: Generous free tier (https://posthog.com/)
- Integrations claimed: 700 (https://posthog.com/)
- Certifications: SOC 2, GDPR, CCPA, HIPAA
- Hosting: US (Virginia), EU (Frankfurt), USA, Germany, EU, Global
- Customers named: PostHog, Airbus, Arena, ElevenLabs, Exa, Hasura, HeyGen

## What it publishes

Every page posthog.com exposes, read 2026-09-29: 13453 addresses. By kind, pages and the last 90 days:

- blog: 345 pages, 17 in the last 90 days, latest 2026-09-16
- case study: 53 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest undated
- conference or event: 157 pages, 0 in the last 90 days, latest undated
- report or ebook: 17 pages, 0 in the last 90 days, latest 2023-12-19
- comparison: 175 pages, 0 in the last 90 days, latest 2026-06-02
- template or tool: 46 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 58 pages, 1 in the last 90 days, latest 2026-07-21
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 195 pages, 11 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Archive https://newsletter.posthog.com/archive
- Recent: 2026-09-16 blog: Build or buy feature flags https://posthog.com/blog/build-or-buy-feature-flags
- Recent: 2026-09-15 blog: Self driving loops https://posthog.com/blog/self-driving-loops
- Recent: 2026-09-14 news or press: If ai writes all the code whats left https://newsletter.posthog.com/p/if-ai-writes-all-the-code-whats-left
- Recent: 2026-09-09 blog: Irl events https://posthog.com/blog/irl-events
- Recent: 2026-09-09 blog: Multimodal models need video https://posthog.com/blog/multimodal-models-need-video

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.