# PostHog alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 903 of the 1,260 answers in the 5 categories where PostHog holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/posthog/alternatives ## Named instead, most often (every category and segment added) - Google Analytics 4: 92 - Microsoft Clarity: 50 - Optimizely CMS: 45 - Amplitude: 41 - VWO: 32 - Adobe Analytics: 27 ## Product analytics **Small business**: 16 of 84 answers did not name PostHog (PostHog is #1 of 7 at 62%). - Mixpanel: first choice in 2 of those 16 - Amplitude: first choice in 1 of those 16 **Mid-market**: 29 of 84 answers did not name PostHog (PostHog is #2 of 8 at 33%). - Amplitude: first choice in 3 of those 29 **Enterprise**: 49 of 84 answers did not name PostHog (PostHog is #5 of 9 at 4%). - Amplitude: first choice in 19 of those 49 - Mixpanel: first choice in 8 of those 49 - GrowthBook: first choice in 2 of those 49 - Pendo: first choice in 1 of those 49 ## Session replay and heatmaps **Small business**: 60 of 84 answers did not name PostHog (PostHog is #3 of 11 at 4%). - Microsoft Clarity: first choice in 30 of those 60 - Hotjar: first choice in 6 of those 60 - Dealfront: first choice in 4 of those 60 - Crazy Egg: first choice in 3 of those 60 - Google Analytics 4: first choice in 2 of those 60 - Matomo: first choice in 1 of those 60 - Outfunnel: first choice in 1 of those 60 - Segment: first choice in 1 of those 60 **Mid-market**: 57 of 84 answers did not name PostHog (PostHog is #5 of 16 at 6%). - Microsoft Clarity: first choice in 14 of those 57 - Hotjar: first choice in 10 of those 57 - Dealfront: first choice in 6 of those 57 - Fullstory: first choice in 5 of those 57 - Mouseflow: first choice in 2 of those 57 - Contentsquare: first choice in 1 of those 57 - Crazy Egg: first choice in 1 of those 57 - OpenReplay: first choice in 1 of those 57 **Enterprise**: 66 of 84 answers did not name PostHog (PostHog is #8 of 12 at 2%). - Fullstory: first choice in 21 of those 66 - Contentsquare: first choice in 11 of those 66 - Quantum Metric: first choice in 11 of those 66 - Microsoft Clarity: first choice in 3 of those 66 - OpenReplay: first choice in 3 of those 66 - Adobe Analytics: first choice in 2 of those 66 - Crazy Egg: first choice in 2 of those 66 - Glassbox: first choice in 2 of those 66 ## Customer intelligence and data science **Small business**: 61 of 84 answers did not name PostHog (PostHog is #5 of 13 at 12%). - HubSpot Service Hub: first choice in 10 of those 61 - Google Analytics 4: first choice in 9 of those 61 - HubSpot CRM: first choice in 9 of those 61 - HubSpot Marketing Hub: first choice in 9 of those 61 - HubSpot Customer Platform: first choice in 2 of those 61 - Microsoft Power BI: first choice in 2 of those 61 - Amplitude: first choice in 1 of those 61 - Cometly: first choice in 1 of those 61 **Mid-market**: 77 of 84 answers did not name PostHog (PostHog is #7 of 16 at 5%). - Amplitude: first choice in 11 of those 77 - Mixpanel: first choice in 9 of those 77 - Google Analytics 4: first choice in 6 of those 77 - HubSpot Marketing Hub: first choice in 6 of those 77 - HubSpot CRM: first choice in 4 of those 77 - Segment: first choice in 4 of those 77 - Dreamdata: first choice in 3 of those 77 - Totango: first choice in 3 of those 77 **Enterprise**: 83 of 84 answers did not name PostHog. - Adobe Customer Journey Analytics: first choice in 14 of those 83 - Amplitude: first choice in 6 of those 83 - Salesforce Data Cloud: first choice in 6 of those 83 - Adobe Real-Time CDP: first choice in 3 of those 83 - Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 83 - Mixpanel: first choice in 3 of those 83 - SAS Customer Intelligence 360: first choice in 3 of those 83 - Chattermill: first choice in 2 of those 83 ## Experimentation and personalization **Small business**: 46 of 84 answers did not name PostHog (PostHog is #7 of 16 at 5%). - VWO: first choice in 12 of those 46 - Zoho PageSense: first choice in 7 of those 46 - OptiMonk: first choice in 4 of those 46 - Convert Experiences: first choice in 3 of those 46 - Mida: first choice in 3 of those 46 - Personyze: first choice in 3 of those 46 - Mutiny: first choice in 2 of those 46 - RightMessage: first choice in 2 of those 46 **Mid-market**: 65 of 84 answers did not name PostHog (PostHog is #6 of 14 at 3%). - VWO: first choice in 20 of those 65 - Convert Experiences: first choice in 10 of those 65 - Optimizely CMS: first choice in 10 of those 65 - HubSpot Content Hub: first choice in 3 of those 65 - Personyze: first choice in 3 of those 65 - Zoho PageSense: first choice in 3 of those 65 - AB Tasty: first choice in 2 of those 65 - GrowthBook: first choice in 2 of those 65 **Enterprise**: 84 of 84 answers did not name PostHog. - Optimizely CMS: first choice in 35 of those 84 - Adobe Target: first choice in 9 of those 84 - GrowthBook: first choice in 8 of those 84 - Kameleoon: first choice in 5 of those 84 - Optimizely Web Experimentation: first choice in 4 of those 84 - Statsig: first choice in 3 of those 84 - Convert Experiences: first choice in 2 of those 84 - ABsmartly: first choice in 1 of those 84 ## Web analytics **Small business**: 65 of 84 answers did not name PostHog (PostHog is #4 of 14 at 5%). - Google Analytics 4: first choice in 36 of those 65 - Plausible Analytics: first choice in 12 of those 65 - Fathom: first choice in 8 of those 65 - Dealfront: first choice in 3 of those 65 - Microsoft Clarity: first choice in 3 of those 65 - Cloudflare Web Analytics: first choice in 2 of those 65 - Fathom Analytics: first choice in 1 of those 65 - GoatCounter: first choice in 1 of those 65 **Mid-market**: 68 of 84 answers did not name PostHog (PostHog is #7 of 15 at 2%). - Google Analytics 4: first choice in 33 of those 68 - Plausible Analytics: first choice in 7 of those 68 - Matomo: first choice in 6 of those 68 - HubSpot Marketing Hub: first choice in 3 of those 68 - Dealfront: first choice in 2 of those 68 - Dealfront Leadfeeder: first choice in 2 of those 68 - Dreamdata: first choice in 2 of those 68 - Adobe Analytics: first choice in 1 of those 68 **Enterprise**: 77 of 84 answers did not name PostHog (PostHog is #6 of 12 at 2%). - Adobe Analytics: first choice in 24 of those 77 - Google Analytics 360: first choice in 15 of those 77 - Google Analytics 4: first choice in 6 of those 77 - Matomo: first choice in 6 of those 77 - Matomo On-Premise: first choice in 2 of those 77 - Mixpanel: first choice in 2 of those 77 - Adobe Customer Journey Analytics: first choice in 1 of those 77 - Bold BI: first choice in 1 of those 77 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.