# Postal alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 397 of the 504 answers in the 2 categories where Postal holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/postal/alternatives

## Named instead, most often (every category and segment added)

- Postalytics: 59
- Sendoso: 54
- PostGrid Print & Mail: 45
- Lob: 44
- Reachdesk: 23
- Goody: 17

## Direct mail and gifting platforms

**Small business**: 47 of 84 answers did not name Postal (Postal is #2 of 11 at 20%).

- Goody: first choice in 12 of those 47
- Postalytics: first choice in 5 of those 47
- Loop: first choice in 4 of those 47
- Tie: first choice in 4 of those 47
- PostGrid Print & Mail: first choice in 3 of those 47
- Click2Mail: first choice in 2 of those 47
- PostPilot: first choice in 2 of those 47
- Sendoso: first choice in 2 of those 47

**Mid-market**: 47 of 84 answers did not name Postal (Postal is #4 of 12 at 14%).

- Sendoso: first choice in 15 of those 47
- Reachdesk: first choice in 6 of those 47
- Goody: first choice in 5 of those 47
- Snappy: first choice in 2 of those 47
- Click2Mail: first choice in 1 of those 47
- DirectMail.io: first choice in 1 of those 47
- PFL Direct Mail Platform: first choice in 1 of those 47
- Postalytics: first choice in 1 of those 47

**Enterprise**: 65 of 84 answers did not name Postal (Postal is #3 of 9 at 9%).

- Sendoso: first choice in 28 of those 65
- Reachdesk: first choice in 15 of those 65
- Snappy: first choice in 3 of those 65
- PFL: first choice in 2 of those 65
- Edcon: first choice in 1 of those 65
- Lob: first choice in 1 of those 65
- PostGrid Print & Mail: first choice in 1 of those 65
- Reachdesk Ltd: first choice in 1 of those 65

## Print

**Small business**: 79 of 84 answers did not name Postal.

- Postalytics: first choice in 26 of those 79
- PostGrid Print & Mail: first choice in 20 of those 79
- Click2Mail: first choice in 6 of those 79
- PostPilot: first choice in 5 of those 79
- Lob: first choice in 2 of those 79
- PostcardMania: first choice in 2 of those 79
- Mailjoy: first choice in 1 of those 79
- Moo: first choice in 1 of those 79

**Mid-market**: 82 of 84 answers did not name Postal (Postal is #11 of 11 at 0%).

- Postalytics: first choice in 23 of those 82
- PostGrid Print & Mail: first choice in 12 of those 82
- Lob: first choice in 9 of those 82
- Click2Mail: first choice in 6 of those 82
- Sendoso: first choice in 4 of those 82
- Reachdesk: first choice in 2 of those 82
- MacGillivray Freeman: first choice in 1 of those 82
- PFL: first choice in 1 of those 82

**Enterprise**: 77 of 84 answers did not name Postal (Postal is #10 of 10 at 0%).

- Lob: first choice in 32 of those 77
- PostGrid Print & Mail: first choice in 9 of those 77
- PFL: first choice in 7 of those 77
- Sendoso: first choice in 5 of those 77
- Postalytics: first choice in 4 of those 77
- DirectMail.io: first choice in 3 of those 77
- PFL Direct Mail Platform: first choice in 3 of those 77
- Click2Mail: first choice in 1 of those 77

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.