# Plausible Analytics alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 148 of the 252 answers in the 1 category where Plausible Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/plausible-analytics/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 35
- Adobe Analytics: 24
- Google Analytics 360: 16
- Matomo: 6
- HubSpot Marketing Hub: 5
- Clics: 3

## Web analytics

**Small business**: 27 of 84 answers did not name Plausible Analytics (Plausible Analytics is #2 of 14 at 15%).

- Google Analytics 4: first choice in 15 of those 27
- Dealfront: first choice in 1 of those 27
- Fathom: first choice in 1 of those 27

**Mid-market**: 43 of 84 answers did not name Plausible Analytics (Plausible Analytics is #5 of 15 at 2%).

- Google Analytics 4: first choice in 15 of those 43
- HubSpot Marketing Hub: first choice in 4 of those 43
- Dreamdata: first choice in 3 of those 43
- Clics: first choice in 2 of those 43
- Dealfront: first choice in 2 of those 43
- Dealfront Leadfeeder: first choice in 2 of those 43
- HockeyStack: first choice in 2 of those 43
- Amplitude: first choice in 1 of those 43

**Enterprise**: 78 of 84 answers did not name Plausible Analytics (Plausible Analytics is #11 of 12 at 0%).

- Adobe Analytics: first choice in 24 of those 78
- Google Analytics 360: first choice in 16 of those 78
- Matomo: first choice in 6 of those 78
- Google Analytics 4: first choice in 5 of those 78
- Mixpanel: first choice in 2 of those 78
- Adobe Customer Journey Analytics: first choice in 1 of those 78
- Clics: first choice in 1 of those 78
- HubSpot Marketing Hub: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.