# Phia: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/phia

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 143 | 100% | 2 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 121 | 100% | 1 |

## And against it

- "was recently accused of "cookie stuffing" — a practice where the browser extension takes credit and commission for sales it didn't actually generate" (MiniMax M2.5, Loyalty)
- "found the AI-powered shopping assistant's browser extension would open a background tab and overwrite another affiliate's tracking code with its own" (Muse Glimmer 30B, Attribution & MMM)
- "A recent (July 2026) Bloomberg investigation found that Phia was engaging in cookie-stuffing" (DeepSeek V4 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Phia, from 3 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- vogue.com: 3
- adexchanger.com: 2
- appsflyer.com: 2
- benedelman.org: 2
- g2.com: 2
- reddit.com: 2
- aboutmartech.com: 1
- admetrics.io: 1
- advantageclub.ai: 1
- airframe.ai: 1

### Pages cited

- https://vogue.com/article/how-brands-can-manage-the-affiliate-attribution-problem: 3
- https://adexchanger.com/data-driven-thinking/mmm-is-getting-smarter-it-still-cant-do-the-whole-job-alone: 2
- https://appsflyer.com/blog/measurement-analytics/why-attribution-fails: 2
- http://mrs.org.uk/pdf/in%20the%20mix.pdf: 1
- https://aboutmartech.com/blog/how-to-choose-attribution-software: 1
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 1
- https://advantageclub.ai/blog/loyalty-program-platform: 1
- https://airframe.ai/product/business-adobe-com-products-experience-platform-planning-and-measurement-html/analysis: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.