# Permutive: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 2 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/permutive

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 40 | 33% | 9 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 103 | 100% | 1 |

## What the models said for it

- "Choose Adobe CDP or Permutive if your marketing department needs to run targeted ad campaigns" (Gemini 3.5 Flash, DMP)
- "Focuses on privacy-first data solutions and is well-suited for B2B companies" (Mistral Small, DMP)
- "Known for being publisher-friendly with competitive pricing" (Kimi K2, DMP)
- "Permutive (edge-computing, first-party data focus)" (Kimi K2, DMP)

## And against it

- "Legacy/First-Gen DMPs in General (e.g., older versions from Lotame, Permutive, The Adex, Weborama, or Audigent survivors)" (Grok 4.20, DMP)
- "Traditional Standalone 3rd-Party DMPs (e.g., Lotame, Permutive, Neumann)... approach contract negotiations with caution" (Gemini 3.5 Flash, DMP)
- "Users have reported frustration with restricted data access ... and significant data inaccuracies" (Mistral Small, DMP)
- "ID5, LiveRamp, permutive and Audigent had been cut off too" (Muse Glimmer 30B, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 2 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Permutive, from 21 of the 21 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 18
- gane.ai/index: 11
- saasworthy.com: 6
- destinationcrm.com: 5
- shopify.com: 5
- stateofdigitalpublishing.com: 5
- capterra.com: 4
- cdp.com: 4
- cio.com: 4
- decentriq.com: 4

### Pages cited

- https://g2.com/categories/data-management-platform-dmp: 7
- https://g2.com/categories/data-management-platform-dmp/enterprise: 5
- https://g2.com/categories/data-management-platform-dmp/small-business: 5
- https://saasworthy.com/list/data-management-platform-dmp: 5
- https://stateofdigitalpublishing.com/digital-platform-tools/best-dmps: 5
- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/enterprise: 4
- https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/smb: 4
- https://cdp.com/glossary/data-management-platform-dmp-vendors: 3

## In its own words

What Permutive's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Predictive data collaboration platform (https://permutive.com/)
- For: publishers, advertisers, agencies, and retail media leaders (https://permutive.com/)
- Certifications: SOC 2 Type II
- Customers named: Sky

## What it publishes

Every page permutive.com exposes, read 2026-09-29: 655 addresses. By kind, pages and the last 90 days:

- blog: 246 pages, 4 in the last 90 days, latest 2026-09-23
- case study: 1 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 8 pages, 0 in the last 90 days, latest 2025-11-14
- conference or event: 6 pages, 0 in the last 90 days, latest 2025-08-04
- report or ebook: 75 pages, 0 in the last 90 days, latest 2025-11-25
- comparison: 1 pages, 0 in the last 90 days, latest 2020-07-08
- podcast or video: 11 pages, 0 in the last 90 days, latest 2022-02-17
- news or press: 2 pages, 1 in the last 90 days, latest 2026-09-23
- Recent: 2026-09-23 blog: Transunion and permutive partner to expand addressable reach and improve advertising performance across the open interne https://permutive.com/transunion-and-permutive-partner-to-expand-addressable-reach-and-improve-advertising-performance-across-the-open-internet
- Recent: 2026-09-23 news or press: Announcements https://permutive.com/article-types/announcements
- Recent: 2026-08-21 blog: Beet retreat berkshires 2026 recap https://permutive.com/beet-retreat-berkshires-2026-recap
- Recent: 2026-07-29 blog: How advertisers are winning with genius verse and permutive https://permutive.com/how-advertisers-are-winning-with-genius-verse-and-permutive
- Recent: 2026-07-14 blog: Genevieve juillard appointed to board of directors https://permutive.com/genevieve-juillard-appointed-to-board-of-directors
- Recent: 2026-06-01 blog: G2 summer 2026 report https://permutive.com/g2-summer-2026-report

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.