# People Data Labs alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 232 of the 252 answers in the 1 category where People Data Labs holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/people-data-labs/alternatives

## Named instead, most often (every category and segment added)

- Apollo.io: 96
- ZoomInfo: 43
- Clay: 23
- Cognism: 8
- HubSpot Breeze Intelligence: 6
- 6sense: 3

## Data enrichment

**Small business**: 81 of 84 answers did not name People Data Labs.

- Apollo.io: first choice in 64 of those 81
- Clay: first choice in 4 of those 81
- Lusha: first choice in 3 of those 81
- Snov.io: first choice in 3 of those 81
- HubSpot Breeze Intelligence: first choice in 2 of those 81
- Hunter: first choice in 1 of those 81
- Knock: first choice in 1 of those 81

**Mid-market**: 77 of 84 answers did not name People Data Labs (People Data Labs is #8 of 9 at 0%).

- Apollo.io: first choice in 32 of those 77
- Clay: first choice in 15 of those 77
- ZoomInfo: first choice in 5 of those 77
- HubSpot Breeze Intelligence: first choice in 3 of those 77
- Cognism: first choice in 2 of those 77
- Cleanlist: first choice in 1 of those 77
- Leadspace: first choice in 1 of those 77
- Reverse Contact: first choice in 1 of those 77

**Enterprise**: 74 of 84 answers did not name People Data Labs (People Data Labs is #5 of 10 at 4%).

- ZoomInfo: first choice in 38 of those 74
- Cognism: first choice in 6 of those 74
- Clay: first choice in 4 of those 74
- 6sense: first choice in 3 of those 74
- Demandbase: first choice in 2 of those 74
- FullEnrich: first choice in 2 of those 74
- Dun & Bradstreet: first choice in 1 of those 74
- HubSpot Breeze Intelligence: first choice in 1 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.