# People.ai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 18 judge labels across 1 category by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/people-ai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Revenue intelligence and forecasting](https://www.gane.ai/index/gtm/sales/revenue-intelligence-and-forecasting/index.md) | 0% | 22 | 22% | 18 |

## What the models said for it

- "Highly focused on automated data capture, relationship mapping, and enterprise account management." (Gemini 3.5 Flash, Revenue intel)
- "Choose People.ai / Revenue Grid if your reps aren't logging activity into Salesforce" (Gemini 3.5 Flash, Revenue intel)
- "Zapier lists People.ai for automated activity capture and relationship intelligence" (Muse Glimmer 30B, Revenue intel)
- "Your CRM is a mess from missing activity data? → People.ai/Backstory" (DeepSeek V4 Flash, Revenue intel)

## And against it

- "Avoid for Tight Budgets: Enterprise tools like Gong, Clari, People.ai" (Grok 4.20, Revenue intel)
- "Activity capture can be intrusive; reviews highlight billing quirks... setup is time-intensive." (Grok 4.20, Revenue intel)
- "Multiple reviews note that data syncing can be flaky" (Claude Haiku 4.5, Revenue intel)
- "Requires heavy manual configuration" (Kimi K2, Revenue intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named People.ai, from 54 of the 57 answers that named it (only the models that return a source list).

### Domains cited

- avoma.com: 29
- readycontacts.com: 21
- zapier.com: 21
- optif.ai: 19
- oliv.ai: 15
- getmaxiq.com: 14
- claap.io: 12
- growthtechspotlight.com: 12
- outreach.ai: 12
- demandbase.com: 11

### Pages cited

- https://avoma.com/blog/best-revenue-intelligence-software: 26
- https://readycontacts.com/blog/revenue-intelligence-platforms: 21
- https://optif.ai/media/articles/revenue-intelligence-tools-guide: 19
- https://zapier.com/blog/revenue-intelligence-platform: 19
- https://demandbase.com/blog/revenue-intelligence-platforms: 11
- https://dupple.com/learn/best-revenue-intelligence-platforms: 11
- https://tellius.com/resources/blog/best-revenue-intelligence-platforms-in-2026-clari-gong-tellius-7-more-compared: 11
- https://getmaxiq.com/blog/best-revenue-intelligence-platforms: 8

## The company

People.ai, Inc.; https://www.people.ai/; San Francisco. From Wikidata, fetched 2026-09-14.

## In its own words

What People.ai's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data. (https://people.ai/)
- For: CROs and VPs of Sales who own the number and answer to the board when it changes. (https://people.ai/)
- Price stated: Request a demo (https://people.ai/)
- Customers named: Red Hat, Five9, AMD, Aveva, Pluralsight

## What it publishes

Every page people.ai exposes, read 2026-10-05: 369 addresses. By kind, pages and the last 90 days:

- blog: 77 pages, 0 in the last 90 days, latest undated
- case study: 14 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 17 pages, 3 in the last 90 days, latest 2026-08-20
- conference or event: 5 pages, 2 in the last 90 days, latest 2026-10-21
- comparison: 8 pages, 4 in the last 90 days, latest 2026-09-25
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 1 in the last 90 days, latest 2026-09-25
- podcast or video: 7 pages, 1 in the last 90 days, latest 2026-08-20
- news or press: 55 pages, 14 in the last 90 days, latest 2026-10-01
- Recent: 2026-10-21 conference or event: Your deal doesnt die in the meeting https://www.backstory.ai/events/your-deal-doesnt-die-in-the-meeting
- Recent: 2026-10-08 conference or event: Your ai is giving three teams three different answers https://www.backstory.ai/events/your-ai-is-giving-three-teams-three-different-answers
- Recent: 2026-10-01 news or press: Strategy also needs the backstory https://www.backstory.ai/newsroom/strategy-also-needs-the-backstory
- Recent: 2026-09-29 news or press: Backstory included in independent evaluation of revenue orchestration platforms for b2b https://www.backstory.ai/newsroom/backstory-included-in-independent-evaluation-of-revenue-orchestration-platforms-for-b2b
- Recent: 2026-09-29 news or press: The saas model was built for humans agents dont care 2 https://www.backstory.ai/newsroom/the-saas-model-was-built-for-humans-agents-dont-care-2
- Recent: 2026-09-25 comparison: Manual vs automatic activity logging whats the difference https://www.backstory.ai/library/manual-vs-automatic-activity-logging-whats-the-difference

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.