# PassKit: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/passkit

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 2% | 15 | 0% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 128 | 0% | 1 |

## What the models said for it

- "Smile.io (free plan) and PassKit (free trial) are excellent starting points." (Mistral Small, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named PassKit, from 3 of the 4 answers that named it (only the models that return a source list).

### Domains cited

- passkit.com: 3 (its own site)
- smallbiztrends.com: 3
- blipbillboards.com: 1
- blog.getmanifest.ai: 1
- foursquare.com: 1
- loopyloyalty.com: 1
- ryviu.com: 1
- saidhasyim.com: 1
- shopify.com: 1
- snapbar.com: 1

### Pages cited

- https://passkit.com/blog/best-loyalty-program-apps: 2
- https://blipbillboards.com/blog/how-to-use-proximity-ads-for-local-campaigns: 1
- https://blog.getmanifest.ai/loyalty-apps-for-small-business: 1
- https://foursquare.com/products/proximity: 1
- https://loopyloyalty.com/blog/what-is-the-best-loyalty-app-for-small-business-in-2024-375920463b54: 1
- https://passkit.com/blog/airship-competitors: 1
- https://ryviu.com/blog/best-loyalty-app-for-small-business: 1
- https://saidhasyim.com/best-product/software/proximity-marketing-solutions: 1

## In its own words

What PassKit's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The Wallet Engagement Platform (https://passkit.com/)
- For: Businesses of every size—from independent shops and growing brands to global enterprises (https://passkit.com/)
- Price stated: platform fee plus pass volume (https://passkit.com/pricing)
- Free plan or trial: Start free (https://passkit.com/)
- Certifications: SOC 2 Type II

## What it publishes

Every page passkit.com exposes, read 2026-10-05: 940 addresses. By kind, pages and the last 90 days:

- blog: 342 pages, 4 in the last 90 days, latest 2026-08-18
- case study: 4 pages, 0 in the last 90 days, latest 2017-02-08
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2025-01-14
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-02-10
- report or ebook: 2 pages, 0 in the last 90 days, latest 2023-04-24
- comparison: 16 pages, 0 in the last 90 days, latest 2026-06-24
- template or tool: 3 pages, 0 in the last 90 days, latest 2025-07-16
- glossary or explainer: 9 pages, 0 in the last 90 days, latest 2025-10-26
- Recent: 2026-08-18 blog: Digital proof of insurance mobile wallet https://passkit.com/blog/digital-proof-of-insurance-mobile-wallet
- Recent: 2026-08-04 blog: Loyalty platforms offer both qr and nfc wallet pass options https://passkit.com/blog/loyalty-platforms-offer-both-qr-and-nfc-wallet-pass-options
- Recent: 2026-08-04 blog: Mobile wallet pass for influencers https://passkit.com/blog/mobile-wallet-pass-for-influencers
- Recent: 2026-07-27 blog: Google wallet pass updates https://passkit.com/blog/google-wallet-pass-updates
- Recent: 2026-06-24 comparison: Convenience vs risk mobile wallet passes https://passkit.com/blog/convenience-vs-risk-mobile-wallet-passes
- Recent: 2026-06-15 blog: Apple wallet wwdc 2026 https://passkit.com/blog/apple-wallet-wwdc-2026

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.